SearchCap: PPC tips, link structure & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Optimizing your internal link structure
  Aug 24, 2016 by Dave Davies

  SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.

• 3 things every PPC beginner needs to try
  Aug 24, 2016 by Brett Middleton

  Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!

• Oracle finds marketers are sold on social, still getting their feet wet in mobile
  Aug 24, 2016 by Digital Marketing Depot

  In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The human side to SEO: the power of personas
• Why the best email marketing happens when you don’t hit “send”
• Integrate lifetime value to benefit a customer-led SEO strategy
• It’s time to up your game on social media
• Fuisz partners with Sizmek for automated object-recognition in video ads
• Major internet companies support Yelp in case that threatens online reviews
• Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
• Chasm between GRP and digital metrics highlights need for cross-screen standards
• MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement & Branch’s ‘full-stack’ deep linking tools
• Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance
• Report: Video ads on Instagram are more common and getting longer

Search News From Around The Web:

Local & Maps

• Microsoft relocates Melbourne to different hemisphere on Bing Maps due to Wiki error, ibtimes.co.uk
• South Korea delays decision to share mapping data with Google, CNET

Link Building

• Content Marketing for Link Building – Chapter 2, Ignite Visibility

Searching

• Answer: Pulling together information about the geography of Hawai’i, SearchReSearch
• SearchResearch Challenge (8/24/16): The mystery of the Hawaiian posts on the North Shore, SearchReSearch

SEO

• A More Organized Approach to Technical Audits, Distilled
• NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro, Moz

SEM / Paid Search

• 5 Tips For Creating International Campaigns, PPC Hero
• Google Home Services Ad Layout Testing Carousels On Mobile, Search Engine Roundtable
• How to Test Expanded Text Ads, AdAlysis