SearchCap: SEO periodic table, Google updates & rank tracking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The problem with obsessive rank tracking
    Apr 4, 2017 by Ryan Shelley

    Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.

  • SMX West: Solving SEO Issues in Google’s Post-Update World
    Apr 4, 2017 by Mark Traphagen

    Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.

  • [Live Webinar] Customer data: new strategies to keep it fresh and accurate
    Apr 4, 2017 by Digital Marketing Depot

    Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Attend this webinar and learn: how to measure – and improve — your current […]

  • Please take Search Engine Land’s SEO Success Factors Survey
    Apr 4, 2017 by Danny Sullivan

    Your feedback helps us update The Periodic Table Of SEO Success Factors. Please lend us a few minutes and your expertise!

  • Taking the brand/agency partnership to the next level
    Apr 4, 2017 by Laura Scott

    Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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