SearchCap: The Day In Search, April 1, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Testing Live Video Stream In Street View

  According to the Qualite Search Marketing blog, Google has been testing live YouTube video in Google Street View maps in Norway. This is apparently something that the company is considering for broader international implementation. According to the Qualite blog, the Norwegian country manager confirms the test:
  I can confirm that this is one of the products […]
• Google Analytics Adds “Please God, Tell Me What To Do” Feature

  Google Analytics announced a new and powerful feature today, leveraging the company’s investment in the recently released Google Intelligence analysis and alert system. The new function is called “Please God, tell me what to do” (PGTMWTD), and allows users single-click access to a report showing web site owners exactly what to do on their web […]

• Maximizing Go-To-Market Strategies For SEO

  Working for startups and companies launching new products, features, and verticals consistently makes it very important to ensure you are getting the most bang for your buck and not make startup seo mistakes that many others make, including fortune 500 companies.
  The point is, you want to leverage the most out of the buzz, the press, the […]

• SEO Tips For Refreshing Your Site Content

  If you are planning to refresh some of your site content, make sure to consider the SEO impacts. Many organizations make the mistake of updating their site content for a new product launch or some other business goal, only to realize that they also lost all of their existing SEO equity in the process. If […]

• Panel: “The Big Picture With The Big Local Players”

  At the Where 2.0 event in San Jose yesterday afternoon, Danny Sullivan moderated a panel entitled “The Big Picture from the Big Players.” In addition to Danny it featured Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc.), Dylan Swift (Yelp). […]

• April Fools 2010 From Google & Others

  Today is a worst/best day for journalists or bloggers, depending on your worldview: April Fools Day. Many technology companies come out and try to fool people with fake or funny news. Below is a collection of, what appears to be, April Fools Day hoaxes from Google and other search related companies for the […]

• Build Out Your PPC Toolbox With Non-PPC Tools

  Here are some tools that aren’t specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.

• Wolfram Alpha Slashes iPhone App Price, Launches Mobile Site

  The answer to that question is “yes.” Wolfram Alpha says its iPhone app is now available for $1.99, a huge drop from the $49.99 price when the app debuted last fall. It’s also offering refunds to users who paid the higher price.
  “Our number-one priority as of today is to get Wolfram|Alpha in the hands of […]

• Google Books, Google Maps Get 3D View – But Only For April Fool’s Day

  Earlier today, a Google PR person gave me a pair of 3D glasses at the Where 2.0 conference and said I’d need them tomorrow. Hmm, was Google Maps going 3D? Or maybe an April Fool’s joke? But helping my son with his science project tonight, I came across a possible answer — a new 3D […]

Search News From Around The Web:

Applications & Portal Features

• Microsoft: Google Chrome doesn’t respect your privacy, Ars Technica
• Brand New Look for Yahoo! Sports Search and News Search, Yahoo Search Blog
• Yahoo Teams Up With Healthline, New York Times

Local, Maps & Mobile

• Stars in mobile search, Official Google Mobile Blog
• Microsoft Bing Local Listing Center Backlog? What Is It About The Claiming Process?, Search Engine Journal
• US police use Google Earth to track ‘boat culprit’, Belfasttelegraph.co.uk
• Yelp Interview Part 3: Luther Lowe Discusses Free & Paid Tools for Businesses, Opting out of Reviews & New Webinar Series for Small Businesses, webranking.com

Link Building

• SEO 101 – Part 16: Everything You Need to Know About Building Links, Search Engine Guide

Paid Search & Contextual

• Limit removed from category filtering feature, Inside AdSense
• Google Local Business Ads Displaying Everywhere, Nifty Marketing
• Yahoo! Self-Service Beta Program for Small Publishers to Close April 30, Yahoo Publisher Network Blog

SEO & SEM

• Do links to non-canonical URLs pass any value to the canonical version?, YouTube
• Bing Uses Hyphens As Word Separators in URLs, Search Engine Roundtable
• Search engines, URLs, and a trailing slash “/”, Maile Ohye
• The Sin Of SEO, AIM Clear Blog
• Video: Google Talks Quality, Caffeine, Spam, Buzz and PuSH, WebProNews

Social Media

• Study: Twitter Helps Spread Medical Misinformation, ABC 7 News
• How to Use Social Media for Personal Branding, Techipedia
• Twitter pokes at Facebook’s marketing future, CNET News

Video, Music & Image Search

• New video page launches for all users, YouTube Blog
• Successes (and Some Growing Pains) at Hulu, New York Times

Other Items

• What should we do about IE 6?, YouTube

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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