SearchCap: The Day In Search, April 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • How To Manage PPC Closely To A Budget A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the same time. The context of George’s remarks was setting expectations [...]
  • How Common Are SEO Problems With Responsive Web Design? It seems people have strong feelings for or against responsive Web design. My thanks to those with open minds who responded to last month’s column on SEO problems with responsive Web design with either praise or reasonable criticism. While I answered the most common criticisms already, one recent comment from Google’s John Mueller stood out to me. [...]
  • Mobile Growth Highlights Importance Of Comprehensive Local Strategy This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience. The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a [...]
  • Bing Ads Redesigns Hub For Ad Manager Resources Bing Ads has launched a redesign of its search advertising site. The site is designed to provide a single access point for content and resources about Bing Ads and search advertising on the Yahoo! Bing Network. It consolidates materials from the Bing Ads Community site, the Bing Ads search advertising support center and the help files found within [...]
  • Bing’s April Fools’ Jokes Include A Slam On Google & A New SEO Tag Bing is hopping on the April Fools’ Day joke bandwagon later than Google and even Wolfram Alpha, but it’s taking a swing at Google in one of the two gags that it just announced via separate blog posts. Bing Basic On its main search blog, Bing has an esoteric blog post that talks about “Bing [...]
  • Wolfram Alpha “Handwrites” Answers For April Fools’ Day Move over there just a little bit, Google. Even Wolfram Alpha, the computation knowledge engine (as it calls itself), is getting in on the April Fools’ Day gags. For at least a day, the company has announced that it’s now the “handwritten knowledge engine.” Ask it any question, and Wolfram Alpha shows results that look [...]
  • Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags [...]
  • On Easter Google Honors The Life Of Cesar Chavez With Logo If you visit Google today, on Easter Sunday, you will see a logo for Cesar Chavez. Cesar Chavez, who died in 1993, would have been 86 years old today. He is most well known for his work as a Latino American civil rights activist. He was also co-founder of the National Farm Workers Association and [...]
  • The Big List Of Google Easter Eggs Google is well-known for its lighter side, including things like whimsical logos, april fools’ gags and more. In the spirit of the Easter holiday, here’s a big list of “easter eggs” that Google engineers have hidden for enterprising searchers who take the time to hunt them down. Easter eggs? “A virtual Easter egg is an [...]

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Search News From Around The Web:

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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