SearchCap: The Day In Search, April 11, 2007

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Search Engines Unite On Sitemaps Autodiscovery
  Last November, Google, Microsoft and Yahoo united to support sitemaps, a standardized method of submitting web pages through feeds to the search engines. Today, the three are now joined by Ask.com in supporting the system and an extension of it called autodiscovery. This is where the major search engines will…
• Jupiter Finds Increased Demand For Local SEM
  Kevin Newcomb at SEW writes up new findings from JupiterResearch’s regular search marketing survey. The findings are broad and written up in some detail. But for purposes of this post, I’m focused on the local angle. Similar to earlier SEMPO survey results, released in January, there’s increasing marketer interest in…
• Reprise Media Acquired By Interpublic
  A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets…
• Search Engine Strategies New York 2007 Coverage: Day 2
  Below, a recap of coverage out of the second day of the Search Engine Strategies conference in New York this week, from items spotted across the web. See also coverage from Day 1 here. Note that some sessions below may have happened on the first day but only were written…
• Google Publishes Papers On Clickbots
  Last night the Google AdWords blog announced a paper they published named The Anatomy of Clickbot.A. The paper was rewritten by Neil Daswani, Michael Stoppelman, and the Google Click Quality and Security Teams. Here is the abstract: This paper provides a detailed case study of the architecture of the Clickbot.A…
• Q&A With Microsoft Live Search General Manager Derrick Connell
  It’s hard to believe, but it’s already been more than a year since Microsoft Live Search launched. At the time, I remember being impressed with the functionality of the product, and thinking to myself, "this ought to heat up the game some—it’ll be interesting to see how the competition…

Search News Headlines From Elsewhere

Applications & Portal Features

• May 31 is Google Developer Day, Official Google Blog

Business Issues

• Google – The Ultimate Money Making Machine, Read/Write Web

Paid Search & Contextual

• There are Inconsistencies in Google Adwords Minimum Bid Prices, PPC Lab
• Redesigned AdWords Campaign Summary Page, PPC Discussions
• MSN adCenter Update Coming Soon, Search Engine Watch Blog
• Yahoo! announces Affiliate Advisory Board, Vinny Lingham
• AdWords system maintenance on April 14, Inside AdWords
• Why Google Loses Sleep Over the Digg Effect, Technology Evangelist
• Myspace Takes Further Action To Protect Trademark, Redfly Marketing

SEM Industry

• Third Batch of SEM Scholarship Entries Posted, Marketing Pilgrim

SEO & SEM

• Linkbait 2.0: The Soul of Linkbait (Part 2), Marketing Pilgrim
• A Hot Topic: Getting Burned by Flash and Session IDs, Search Engine Watch
• The power of links – non-indexed pages out-ranking optimised ones, Search Engine War

Social Media

• Five Ways to Mark Up the Web, TechCrunch
• Breaking news: Posting from Photobucket to MySpace, Photobucket
• Photobucket Protests MySpace Blockade; MySpace Claims Posts Violate Policy, PaidContent.org
• Exclusive Screenshots: Spock’s New People Engine, TechCrunch
• Two New Ways to Mine for Twitter Gold, Micro Persuasion

Video, Audio & Image Search

• BooHooTube: SNL Creator Lorne Michaels Kvetches About NBC-YouTube Relationship, Google Watch

Other Stuff

• Google Self-Censors Criticism of China Olympics, Google Blogoscoped
• Google Trends’ Obama-meter, Google Watch