SearchCap: The Day In Search, April 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Skirts Around South Korea Law With YouTube

    PC World reports Google has disabled the ability for users to upload videos or comment on videos at YouTube Korea. Google made this move after South Korea passed a new law that requires sites with 100,000 unique visitors per day to require users to provide their real name and national ID card number before [...]

  • Report: Yahoo Gains Marketers, Ad Share

    SEM tool provider AdGooroo today released a report that explores ad coverage per keyword among the big three engines in Q1 2009; it’s a hypothetical proxy for search revenues. The report concludes, among other things, that Yahoo has gained advertiser share and coverage (largely at Microsoft’s expense) during the quarter: The biggest surprise this quarter, however, [...]

  • Survey: Search Marketers Underutilizing Sophisticated Metrics

    Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance of their programs. How basic? While marketers picked conversion [...]

  • Smart Bidding Requires Smart Ad Clusters

    Proper bidding requires smart, flexible data structures that allow keywords to be tagged with attributes. If bidding clusters and analysis are wedded to account structures you’re leaving opportunity on the table.

  • FDA Cracks Down On Pharma Search Ads

    The U.S. Food and Drug Administration (FDA) has sent letters to a number of pharmaceutical manufacturers to alert them that they were in violation of acceptable marketing practices in relation to their paid search marketing campaigns. The basic gist of the letter is that when these pharmaceutical companies advertise on Google they are a.) not [...]

  • Relating Gladwellian Concepts To Local Search

    Depending on whom you ask, the search industry is either reaching a tipping point, or it has already passed it. Online search is an unstoppable force, and there is no doubt that the platform for delivering results has changed and will continue to evolve as local search improves. The author who helped make the phrase “tipping [...]

  • The Growth Of Framebars & Kevin Rose On The DiggBar

    The DiggBar has been out for about a week now. Since then, there continues to be concerns over twin issues of whether it robs sites of link love and frames their contents in a way that’s unfair to publishers. I had a good conversation with Digg cofounder Kevin Rose today about [...]

  • In-house Search Pros – Attend In-house SEM Exchange@SMX Advanced June 4

    We’ve added a special day of programming for in-house SEM professionals to SMX Advanced this June. The In-house SEM Exchange workshop will be:

    100% in-house – all day, everywhere you turn, you’ll be immersed in the in-house community who understands your SEO and paid search challenges…and has solutions to share; interactive – it’s called “exchange” for a [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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