SearchCap: The Day In Search, April 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • In Depth: Search Gear For The Titanic Centennial

    April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) commemorating the event this weekend. The good news is that if you want even more information, facts, images and history, you can take a deep dive on the web to get to [...]

  • Microsoft Updates Excel Add-On For Keyword Research And Optimization

    Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, [...]

  • SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle

    Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot, unlike LA which leads second with SEO jobs. San Jose, Austin and Seattle are other leading cities. Those doing paid search earn anywhere from $35,000 to $131,000. The stats [...]

  • Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France

    Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s platform in those countries will need to [...]

  • How To Understand Keywords In Searcher Context

    Is it possible for SEO professionals to understand searcher context based purely on keyword research data?

  • Clickable’s Widget Dashboard: Expansion Into Cross-Channel Intelligence

    Along with Google AdWords, it seems like the common denominator in every search marketer’s tool stack is Microsoft Excel. But for years, technology vendors in the search marketing industry have vowed to get us out of workbooks and have built workflow, analytics, and reporting tools aimed at doing just that. But no one’s really solved [...]

  • Google Grows Revenues 24% From Last Year, Plans New Class Of Stock

    Google’s revenues rose to $10.65 billion in the first quarter of 2012, resulting in net income of $2.89 billion, or $8.75 per share, the company announced after market close today. The revenue number represents a 24% increase over the year-ago period. Additionally, the board of directors proposed the creation of a new class of non-voting [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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