SearchCap: The Day In Search, April 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Twazzup: New All-In-One Twitter Search Engine
  

  While the major search engines continue to sit in the proverbial driveway, real-time search is in high gear and speeding along without a speed bump in site. And with Twitter offering what’s becoming the default real-time web experience (more so than Facebook or FriendFeed, in my opinion), it’s no wonder that Twitter search engines are [...]

• Report: SEM Spend Down, ROI Up As Marketers Adapt To Recession Trends
  

  Search marketing platform provider Efficient Frontier released a report on Q1 2009 SEM trends. The report is based on data collected from Efficient Frontier’s U.S. clients “and covers 84 billion impressions and 785 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search.” At the highest level Efficient Frontier said overall [...]

• Google Fixes Link Operator In Blog Search
  

  A couple weeks ago, we reported that Google fixed the blogroll indexing algorithm in Google Blog Search, but has not yet fixed the link operator, which returned links found in blogrolls. Google has recently updated the link operator for Blog Search to not count links in the blogroll for the link operator command in [...]

• The Politics Of The Web
  

  The recent launch of the UK edition of Wired, the magazine for people who keep saying that magazines have no future, has seemed incredibly apposite when considered alongside many of the stories in the news every night. Whether it’s celebrities Twittering, the Queen getting all 2.0, or news of magazines killing their print editions and going [...]

• SEO: Great For Traffic & Conversions, But Can It Fight Terrorists, Too?
  

  (No, this is not a holdover from our April 1 coverage, but I will be ‘optimizing’ the article with my own personal comments in parentheses.) A UK government agency charged with fighting terrorism has a new tool in its arsenal: SEO. (Take that, Calacanis!) According to The Register, the Office of Security and Counter-Terrorism (OCST) plans to [...]

Search News From Around The Web:

Applications & Portal Features

• A 24-hour locksmith for your Yahoo! account, Yodel Anecdotal
• AOL Overhauls Comparison Shopping Site, MediaPost
• Google Health Just Perpetuating Antiquated Technology, Business Insider
• ModulePrefs Guide – Google Gadget SEO, SEOish
• Translate Google Groups Threads, Google Operating System

Business Issues

• Google’s ‘Immigration Fixer’, New York Times
• Microsoft’s search must begin in Redmond, News.com
• Analyst: Yahoo Could Net Almost $2B In Profit With Microsoft Deal, paidContent.org
• Google losing as much as $1.65 million per day on YouTube, Dallas Morning News

Local, Maps & Mobile

• 20 apparent crimes on Google Street View, News.com
• Gmail Sidesteps the App Store, Technology Review
• Google Earth now includes US “Third Coast”, Google LatLong
• Google touts Android 1.5 features to coders, News.com

Paid Search & Contextual

• Developer Docs: v13 in Chinese, Japanese, and now Korean, AdWords API Blog
• Google AdSense Content Crawler Tool, ShoeMoney
• How to Create Google Analytics Profiles that Lead to Profitable Actions, Brad Geddes
• Microsoft PubCenter Producing Strong Results Via YieldBuild Online Ad Planning Program, TechCrunch

Searching

• Length of the UK, Google Blogoscoped
• Search Cube scours Google in 3D, News.com

SEM Industry

• The Importance Of Brand And Networking, SEO Book

SEO & SEM

• 3 Awesome Multi-Feature SEO Toolbars Compared, Search Engine Journal
• April 2009 Google Webmaster Report, Search Engine Roundtable
• Google Selectively Ignoring Meta Description Tags?, Search Engine Journal
• How Google Treats Affiliates in the Web Search Results, Search Engine Roundtable
• How to Organize Multiple SEO Tools, Search Engine Journal
• Simple SEO strategies for soaring up the SERPs, Econsultancy
• There’s Way More than 2 Ways to Make Money with SEO, SEOmoz
• UK: Shop opening times searches: an SEO opportunity?, Hitwise
• Video SEO: Host Internally or on YouTube?, Search Engine Roundtable

Social Media

• BurnUrl: Another Worthless Framejacking Service, Greg Boser
• Twitter Is Deleting Tweets Without Notice, Digital Inspiration
• Twitter’s Co-Founders Evan Williams and Biz Stone Speak!, AllThingsD by Kara Swisher

Other Items

• Google CEO to address Carnegie Mellon commencement, San Francisco Chronicle

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• How to use Guest Blogging to get many backlinks to your site
• Authority Link Building! What And How
• How Companies Should Respond To Negative Reviews
• 9 Semantic Search Engines That Will Change the World of Search
• The 24 Hour Party Tweeple
• Microsoft Yahoo Meetings Signal Start of Intelligent Acquisition or Merger