SearchCap: The Day In Search, April 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Hits 2 Billion Check-ins, 20 Million Users It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Foursquare Hits 2 Billion Check-ins, 20 Million Users
It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth month of the year.) In honor of its own unofficial holiday, Foursquare has confirmed the latest numbers related to its continuing growth: more than two billion check-ins more than 20 million users […]
- Google Sent 20,000+ Hacked Notification Messages To Webmasters Today
Google’s head of the webspam team, Matt Cutts, announced on Twitter that they have sent out new message notifications to 20,000 web sites that are hacked. Specifically, Google sent these messages to sites doing “weird redirects.” I’ve personally seen a spike in the number of sites redirecting from their web site to a non-authorized site […]
- Smartphone Vs. Mobile-Only Google Indexing
The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages too, but letting the desktop page rankings carry the day. In theory, as long as you have strong rankings for your desktop pages on mobile phones, then your mobile pages should soon be benefiting from those rankings, […]
- How To Structure Your Organization For SEO Success
At SMX West, I sat in on a panel with Adobe’s Warren Lee and he offered some great insights on Enterprise SEO. As a result of this panel, we had some follow up discussions about those challenges, and I asked him to write up some of the things we discussed. The column below is the […]
- 5 Highly Effective Landing Page Tips
For many years, I’ve been on panels where I comment on PPC landing pages volunteered by the audience. Given the wild popularity of these sessions, it’s safe to say that marketers are still way behind in their landing page improvement efforts. Often, they just need a push to get started down the right path. Here, […]
- Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]
- Google’s “Search Plus Your World” Promo Returns
I was surprised to see a promotion for Google’s “Search Plus Your World” feature turn up in my search results today. I was even more surprised that even after I dismissed it, the promo returned at least twice more. It’s Not Your Imagination Apparently, I’m not the only one. I can see others on Twitter complaining about […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Mobile Ads Can Now Be Targeted By Platform
- Study: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Year
- Infographic: Social Sharing Likes Ecommerce
- Search Beyond Search Engines Can Yield Valuable Data For Advertisers
- Publishing In Today’s Digital, Social Reading Environment
- FCC Clears Google Over Wifi Eavesdropping But Fines It $25,000 For “Noncompliance” With Requests
Search News From Around The Web:
Applications & Portal Features
- Exclusive: Google Expands Its Autonomous Fleet With Hybrid Lexus RX450h, Wired
- Google Drive Launching Next Week – Details Inside, thenextweb.com
- Hands-on: getting work done with Google’s new Aura interface for Chrome OS, Ars Technica
- New Translator App for Windows Phone Powered by Bing Available for Free Download, Bing Search Blog
Business Issues
- Google’s Intelligence Is More Baboon Than Human, The Atlantic
- Google Finally Gets Right To Gmail Trademark In Germany, TechCrunch
- 3 Points To Consider Before Yahoo Releases Earnings, MediaPost
- Twitter to Expand Japan Sales Staff on Local Growth, CEO Says, Bloomberg
- Up and to the right!, blekko blog
- Walmart Board of Directors Nominates New Candidate, Walmart Investor Relations
- Web freedom faces greatest threat ever, warns Google’s Sergey Brin, The Guardian
Link Building
- How to Check Which Links Can Harm Your Site’s Rankings, SEOmoz
- 9 Tangible Linkable Asset Ideas and How to Build Links to Them, SEOmoz
- Forget Rankings! 8 Tips To Build Links That Make Money Directly, Bright Oak Blog
- The New Google Link Algorithm, Branded3
Paid Search & Contextual
- Mobile Mondays: Setting goals for mobile monetization, Inside AdSense
Searching
- How Did You Choose Your Primary Search Engine?, SEO Book
- How Many Search Engines?, SEO Book
- Search Again or Click On the Second Page of Search Results?, SEO Book
- LA Times: A Digitized Collection of Hi-Res Art Images that Includes The Mona Lisa, INFOdocket
- OAPEN’s Directory of Open Access Books (DOAB) Now Live Online, INFOdocket
- Video Presentation: Goodreads VP on “The Mechanics of Book Recommendation Engines”, INFOdocket
SEO & SEM
- Survey Shows Searchers Ignorant About Ad Placement in Google & Bing, SEO Book
- 7 Ways to Use Visitor Intelligence in SEO & Marketing, Search Engine Watch
- Complex Problem Modeling for Search Engine Optimization, SEO Theory
- Does Google take manual action on webspam?, YouTube
- Google Page Not Found: com.google.crawl.wmconsole.fe.util.gxp, Search Engine Roundtable
- How Authorship (and Google+) Will Change Linkbuilding | SEOmoz, SEOmoz
- How To Optimize Your LinkedIn Profile, Search Engine People
- How to write for Google’s over-optimization penalty, SEO Copywriting
- Negative Keywords and Broad Match Modifier in Microsoft Advertising adCenter, adCenter Blog
- Panda 3.4 drops Google News website traffic by 98 percent, The State Column
- Quick Wins To Impact Your Bottom Line While Building Rankings In The SERPs, Search Engine Journal
- Submit Your Sites for Micro-SEO Audits, Outspoken Media
- The 3 Most Important Lessons I’ve Learned as a PPC Strategist, portent.com
- Understanding Google AdWords Ad Statuses, Rimm Kaufman
Social Media
Video, Music & Image Search
- Google’s YouTube Strategy: 101 YouTube Channels for Three Key Reasons, reelseo.com
- MGM Brings 600 Titles to YouTube and Google Play, thenextweb.com
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