SearchCap: The Day In Search, April 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent

    A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth. Total search revenue was $470 million, up 3 percent vs. last year. Search revenues (ex-TAC) were up 8 percent to $384 [...]

  • New adCenter Metric Launched: Share of Voice

    adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction. In general, if you have a high SOV, you have an opportunity [...]

  • Social Search: Dead On Arrival? Or On Life Support?

    It’s the uber-powerful search marketing signal… and marketers sabotaging it even before it’s had a chance to find a toe-hold. I’m talking about ‘Social Search’, the rising trend of social media-driven local search signals and the callous, narrow-minded and (in some eyes) borderline unethical way in which this potentially useful tool is being perverted by [...]

  • Will Pitching Guest Posts Be The Death of Marketers?

    Nothing kills my link building buzz more than receiving this email after (what I consider) a top-notch pitch: I don’t know the exact moment when marketers started getting this bad reputation, but I’m seeing it a lot. Frankly, if you’re getting good content or getting more value for your website, it shouldn’t matter if I’m a [...]

  • 9 More Content Development Ideas For Increased Visibility

    In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today’s piece, you’ll have a grand total of 29 content development ideas to get working on. These additional content ideas [...]

  • Does Booming International Search Mask A Google Decline?

    Google’s recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google’s cunning share split. I haven’t seen a single commentator consider the US versus the rest of the world. Well, here it is! Let’s take the raw sales performance [...]

  • Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why

    By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that’s happening. More on the explanation later; first, the numbers. The “slashtags” search engine has already seen a 337 percent gain in unique visitors this year. That’s as of [...]

  • Microsoft Makes Venue Maps More Visible On Bing

    Microsoft has introduced a number of improvements to Bing Maps, chief among which is making “venue maps” more obvious. Microsoft says there are roughly 900 venue/interior maps on Bing focused primarily on “malls, airports, casinos and shopping districts.” Google has a similar initiative but it’s focused on Google Maps for Android for the time being. [...]

  • New: Google Rich Snippet Tool Allows HTML Input & Product Snippets Go Global

    Google announced two updates to their rich snippets features yesterday. HTML Input For Rich Snippet Testing Tool: The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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