SearchCap: The Day In Search, April 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent
A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth. Total search revenue was $470 million, up 3 percent vs. last year. Search revenues (ex-TAC) were up 8 percent to $384 […]
- New adCenter Metric Launched: Share of Voice
adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction. In general, if you have a high SOV, you have an opportunity […]
- Social Search: Dead On Arrival? Or On Life Support?
It’s the uber-powerful search marketing signal… and marketers sabotaging it even before it’s had a chance to find a toe-hold. I’m talking about ‘Social Search’, the rising trend of social media-driven local search signals and the callous, narrow-minded and (in some eyes) borderline unethical way in which this potentially useful tool is being perverted by […]
- Will Pitching Guest Posts Be The Death of Marketers?
Nothing kills my link building buzz more than receiving this email after (what I consider) a top-notch pitch: I don’t know the exact moment when marketers started getting this bad reputation, but I’m seeing it a lot. Frankly, if you’re getting good content or getting more value for your website, it shouldn’t matter if I’m a […]
- 9 More Content Development Ideas For Increased Visibility
In the first article in this series, I outlined 10 ideas for adding content to a website and other venues to help improve organic visibility. In the last article, we covered 10 more ideas. With today’s piece, you’ll have a grand total of 29 content development ideas to get working on. These additional content ideas […]
- Does Booming International Search Mask A Google Decline?
Google’s recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google’s cunning share split. I haven’t seen a single commentator consider the US versus the rest of the world. Well, here it is! Let’s take the raw sales performance […]
- Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why
By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that’s happening. More on the explanation later; first, the numbers. The “slashtags” search engine has already seen a 337 percent gain in unique visitors this year. That’s as of […]
- Microsoft Makes Venue Maps More Visible On Bing
Microsoft has introduced a number of improvements to Bing Maps, chief among which is making “venue maps” more obvious. Microsoft says there are roughly 900 venue/interior maps on Bing focused primarily on “malls, airports, casinos and shopping districts.” Google has a similar initiative but it’s focused on Google Maps for Android for the time being. […]
- New: Google Rich Snippet Tool Allows HTML Input & Product Snippets Go Global
Google announced two updates to their rich snippets features yesterday. HTML Input For Rich Snippet Testing Tool: The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Passes Google As Most-Visited Site In Brazil
- Google Could Face ‘Cookiegate’ Fine In Next 30 Says (Report)
- How Long Before Mobile Payments Are Mainstream?
- Every Major League Baseball Team Is Using Pinterest (Google+ and Tumblr, Too)
- Train Wreck Scenario: Search Marketing
- If You’re Not A BRAT, You Might Be The Wurst
Search News From Around The Web:
Applications & Portal Features
- Bing Bar 7.1 Rolling Out: Connect with Facebook Chat, Listen to Slacker Radio, Get Relevant News and Search Faster, Bing Search Blog
- Gmail Suffers Downtime, Google Is Investigating, TechCrunch
- New Survey Finds Majority of Wikipedia Entries Contain Factual Errors About Companies, LJ INFOdocket
Business Issues
- Yahoo! Names PayPal and Yahoo! Executives to Lead Consumer Commerce Business, Yahoo Press Releases
- 4 Reasons Google’s Stock Dropped Like a Stone for Two Days, Traffick
- Ellison Takes The Stand Against Google Today in Java Trial, AllThingsD
- Facebook’s Instagram Buy Won’t Alter Twitter Strategy, Wall Street Journal
- Google may face fine over Safari privacy bypass, CNET News
- Google target of new federal privacy probe, Mercury News
- Google-backed research fights review spam, The Register
- Yandex.Money Launches Debit Card, Yandex.Company
Local, Maps & Mobile
- Chrome for Android Update, Official Google Mobile Blog
- Google to launch Street View in Israel on April 22, thenextweb.com
- Just Checking…How Many of Foursquare’s Reported 20 Million Users Are Active?, Read/Write Web
- Reference: USGS Enhances Real-Time Earthquake Information Pages, LJ INFOdocket
Link Building
- Historic Index Update, Majestic SEO Blog
- Importance of NoFollow Links In Driving Traffic, dailyseotip.com
Searching
- Overcoming Artificial Stupidity, Stephen Wolfram Blog
- Web Preservation: UK Web Archive Improves Full Text Search Filters, LJ INFOdocket
SEM Industry
- Jill Whalen on SEO: then & now, SEO Copywriting
- The Case for Specialisations, State of Search
SEO & SEM
- AdWords API – Updates in Ad Performance Report, Google Ads Developer Blog
- Content Marketing Tips from #seochat Last Week, Small Business SEM
- 5 Adwords Metrics that Count, certifiedknowledge.org
- Excel Formatting Tips To Rock Your PPC Reports, Search Engine People
- Future Proof SEO – The “Porous Website” Solution for Link Building, buzzmaven.com
- Google April 2012 Update Underway? Overly SEO Or Something Else?, Search Engine Roundtable
- Google Authorship Markup: How to get your picture in search results., blog.kissmetrics.com
- Google Rolls Out An Unknown Algorithm Update: SEO, Receptional
- Have you received a Google Webmaster notice? Here’s what to do., SEOprofiler Blog
- How to Get Embedded YouTube Videos on Your Site Indexed in Google, reelseo.com
- How to Improve Your Rankings with Semantic Keyword Research, SEOmoz
- Introducing the New Microsoft Advertising adCenter Training Hub, adCenter Blog
- My Automated AdWords Bidding Strategy, PPC Associates Blog
- Seller Ratings Showing on Bing Ads, Rimm Kaufman
- The Ultimate Guide for Web Images and SEO, internetmarketingninjas.com
- Why Sitemaps Are Not a Good Solution to Indexing Problems, syndk8.com
Social Media
- 15 Facebook Timeline Tips to Bring You Up To Speed, Vertical Measures
- 4 Tenets Your Social Media Should Live By, seo.com
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