SearchCap: The Day In Search, April 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rare and genetic diseases to deliver medically relevant search results. While the search engine’s homepage includes a notification stating [...]
  • Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little quantifiable information to play to determine your best, overall, choice.
  • 4 Principles Of Marketing As A Science What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”), and so on. In our digitized and data-deluged world of modern [...]
  • Google Autocomplete: Your Personal Brand’s First Impression Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the search bar. This is [...]
  • Report: Bing Ads Gains Market Share In Q1 Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The market share grab comes after four consecutive [...]
  • Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets + pagination + canonicalization? Mobile + international versions? AJAX [...]
  • International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But, did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part, that’s due to its global ambitions to expand beyond [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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