Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Home Depot To Correct Misleading Link Request
It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. But the request was from Home Depot, to its network of nearly 2,000 service providers. Now that it’s come to light, the home improvement store chain says it is correcting the [...]
- Free webcast: Google+ and Social’s Impact on Search
Tuesday, April 24th – 1 PM EST/10 AM PST Google+ and Social’s Impact on Search Speakers: Monica Wright, Search Engine Land Julia Schoenegger, Searchmetrics Monica Wright from Search Engine Land shares tips on Google+ to get the best results with Google Search. And Julia Schoenegger from Searchmetrics will explore social media messaging and branding as [...]
- No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series
Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel=”prev” and rel=”next” attributes to designate paginated content, which enables [...]
- This Old Website: What Bob Vila Can Teach You About SEO
I admit that I am more than just a tech geek. I actually enjoy watching the TV show “This Old House.” I started watching it way back when Bob Vila was the host (does anyone else remember Bob Vila?). I have been a fan of the show over the years, and for most of the [...]
- Benefits Of Cross-Channel Analytics For Search Marketers
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things we love to tout as search marketers is our ability to track our efforts. We pride ourselves on it. But, as much as our tracking capabilities would leave Wanamaker dumbfounded, [...]
- Getting Started With Google Shopping Feeds
With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more [...]
- Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame
Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t. Search forums like Webmaster World and Google’s own search discussion areas have had much discussion about recent drops in ranking, such as here, here and [...]
- AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The Daily Show’s Jon Stewart Rips Google Over Wifi Eavesdropping Investigation
- Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom
- Beyond The Majors: Meet The Local-Mobile Ad Networks
- Facebook Launches New Preferred Marketing Developer Program
- Facebook Announces New Action Measurement For Ads
- The Crucial Insights Academia Can Teach Us About Online Marketing
Search News From Around The Web:
Applications & Portal Features
- Know Your Gmail Stats using Gmail Meter, Official Gmail Blog
Business Issues
- Facebook Targets May 17th For IPO Date, TechCrunch
- Apple, Google fail to dismiss poaching lawsuit, Reuters
- Badoo Appoints Benjamin Ling As Chief Operating Officer, Badoo News
- Facebook Beats Class Certification in Click Fraud Case, Eric Goldman
- Google’s Creative Destruction, www.fastcompany.com
Link Building
- What Matt Cutts Said About Directories And A Discount, linkspiel.com
- Give Links to Get Links, brickmarketing.com
- Negative SEO Works? Keep An Eye On Your Link Acquisition Velocity, hobo-web.co.uk
- Review: Broken Links, Redirects and Google Sitemap Generator Tool, internetmarketingninjas.com
Local, Maps & Mobile
- Easily snap your photos to a location in Panoramio, Google LatLong
- Google Map Outdated And Wrong – Documenting The Reporting Process, www.solaswebdesign.net
- Google Places "We’ve Moved" Status Coming Soon, Search Engine Roundtable
SEO & SEM
- Heads Up: Anticipated Downtime for Microsoft Advertising adCenter on Saturday, April 21st, adCenter Blog
- The New Wordtracker: A Keyword Research Legend Gets a Major Makeover, Marketing Words Copywriting Blog
- The Wrath of Google: The Duplicate Content Filter Strikes, Marketing Words Copywriting Blog
- 24 Eye-Popping SEO Statistics, Search Engine Journal
- Creating an “Opportunity Report” – PPC, Search Engine Journal
- Google Aren’t Just Fighting Spam, They’re Fighting the Perception of Spam, State of Search
- GoogleBowling, Negative SEO & Outing, SEO Book
- How to Crash the Paid Search World, PPC Associates Blog
- How Your SEO Communication Affects a Client’s Perception of Success, Search Engine Guide
- Meta Description Tags – Billboarding your site on SERPS, State of Search
- On Page Optimization Tips for Local Businesses, Search Engine People
- Using ‘SeoTools’ Excel add-in for PPC, webanalyticsworld.net
- Why Big Brands Get All the Breaks, SEOmoz
Social Media
- 8 New Google+ Changes and How They Impact Your Business, www.socialmediaexaminer.com
- Is the new Google+ redesign working?, Christopher S. Penn
Video, Music & Image Search
Web Analytics
- Google Social Analytics: How the Pages Report Can Boost Content & Social Performance, BruceClay.com
- Can’t Find The Old Version Of Google Analytics? Check The Footer, Search Engine Roundtable
Related Topics: Channel: Other | SearchCap
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