SearchCap: The Day In Search, April 2, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Google Responds To Katrina Controversy With Fresh New Orleans Images
    The Google Blog has responded to the concerns about showing pre-Katrina images for New Orleans. In short, Google said they changed the imagery back in September 2006 to provide higher resolution images of the city, even though views were from before Hurricane Katrina caused widespread damage. Now those pre-Katrina images…
  • Topix Transforms Into Community Generated Local News Site
    This evening Topix is doing something entirely logical and taking a big risk at the same time. The site, which has been a "top 25" news destination, is now effectively flipping its model and going from being a news aggregator with comments and community at the margins to a community…
  • ZoomInfo Offers Free Company Profiles
    ZoomInfo today launched its Business Information Search Engine, a service that offers information on more than 3.5 million companies. Although the company profiles are similar to those offered by and other subscription-based providers, ZoomInfo business profiles are free. The profiles also differ in how they’re compiled. While most business…
  • Local Search: More Is Not Always Better
    Recently, we’ve seen a deluge of forecasts about massive financial opportunities associated with the growth of local search and local advertising. Whether you’re a company in the Internet search space, a yellow-pages directory, or a niche player, it is indeed tempting to get overly focused on how to earn…
  • Looking At Links From News Search
    When you make news, either by being written about or by issuing optimized press releases, you often find a headline link to your news or press release in the news search results at all the major search engines. This can happen within minutes of the news posting. Everyone gets…
  • Google In Talks To Buy DoubleClick
    Google joins race to buy DoubleClick: report from MarketWatch reports that Google is now interested in buying DoubleClick, a provider of internet ad serving software. Now that Google is vying against Microsoft for DoubleClick, the estimates on the purchase price have jumped "beyond $2 billion." Other potential buyers include Yahoo…
  • New Search Blogs From Women
    I’ve written before about how there are many women are involved in search and search marketing, but blogrolls like ours can still feel man heavy. Fortunately, there are some new blogs up from women in search, including Google Webmaster Central’s Vanessa Fox. Here’s a round-up….
  • Search Funnies: The April Fool’s 2007 Roundup
    April Fools Day was yesterday, and the search engines along with others in the search world, went all out. Here is a roundup of the different pranks played….
  • Yahoo Underground: Fringe News Featured
    The Yahoo Blog has announced the launch of Yahoo Underground, a new site backed by Yahoo News that’s meant to look at fringe cultures. April Fool’s joke? Could be, given how the post stresses "Beginning today, April 1…." Then again, the main feature about last year’s World Science Fiction convention?…
  • Ask Kevin: Acquires Kevin Federline’s "Search With Kevin"
    I had lunch with Ask CEO Jim Lanzone last Thursday when he was here in the UK, and I’ve been itching to tell the news he gave me under embargo. Now it’s up, with Jim himself sharing the announcement in video. Kevin Federline’s Search With Kevin service is…
  • No Joking: Last Chance For Early Bird Discount On SMX Advanced
    A fast reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Tomorrow — Monday, April 2 — is the last day to save $200 on a ticket to our first Search Marketing Expo event, SMX Advanced, in Seattle this June 4 and 5. For more about…
  • TiSP: Google Flushes Free Wireless Broadband For All
    Now posted on the Google Blog, news of the new Google TiSP service offering free wireless to homes via their, ahem, plumbing systems. Sir Thomas Crapper would be proud. See discussion at Techmeme. Google’s latest feature will better connect you with previous Google products that have been rolled out…
  • The Matt Cutts Blog Gets Hacked
    The Dark SEO Team has had a bit of a beef with Google’s Matt Cutts from back in 2005 over URL hijacking. Looks like they’ve pulled a prank on him today. Matt’s blog is down, hacked — and archives wiped out as well. Matt has posted previously to this…
  • Matt Cutts & CuttsCon
    Goodness knows Google’s Matt Cutts is popular at conferences. I’ve seen him swamped by people at them. In fact, so many people surround Matt wherever he goes that I nicknamed them "Cuttlets" last year and wondered if they’d ever form a formal fan club. Well, turns out they’ve done more…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Mobile & Maps

Paid Search & Contextual


SEM Industry


Social Media

Video & Image Search

Other Stuff

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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