SearchCap: The Day In Search, April 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • OneRiot Offers Twitter Search … With a Twist

    Whenever the subject of real-time search and/or Twitter search comes up, someone inevitably argues that there’s too much noise to make it worthwhile; there are too many random conversations and meaningless chatter to find anything of value. It’s a generally fair argument. But one company thinks it’s found a way to cut through some of [...]

  • Microsoft To Throw $100 Million At Their Search Market Share Problem

    AdvertisingAge reports Microsoft is going to spend between $80 and $100 million in an effort to take market share away from Google and Yahoo in the search space. Microsoft has had a tough time branding their search portal, they even mocked their own attempts yesterday, on

  • How To Optimize Your Page Titles For Singular & Plural Terms

    Most SEOs will agree that the title element is your strongest on-page element, and optimizing the title is critical for rankings and traffic. However when the keyword or phrase you are targeting has both a singular and plural version, many people have a difficult time optimizing for both. Novices decide to create a page for [...]

  • Twitter Embraces Its Inner Search Engine

    Twitter is a search engine after all — or make that a “discovery engine.” The folks at Twitter are saying that the experiment with integrating a search box into Twitter pages will rolled out with some interesting twists and new dimensions. It won’t be at the top of the page, but rather on the sidebar: Currently, [...]

  • The Online Opportunity For Radio Stations

    In continuing with my theme of online opportunities for local media companies, I thought I would explore market dynamics within the online radio sector for this post. According to Borrell Associates, local online advertising is expected to grow at 8% this year while broadcast radio advertising dollars are forecasted to contract by 15.1%. As with [...]

  • Behind The Curtain With Google’s “Secret Servers”

    For all the uber-geeks and electrical engineers, CNET offers an interesting story about Google’s approach to servers. From the very early days Google was thinking carefully about scale, efficiency but perhaps mostabout cost savings. Rather than buy servers, Google has built them from the beginning. Google finally revealed one of its home-made servers before an [...]

  • Google Expands Google Suggest & Local News

    I wrote yesterday about expanded local search results on, and today there are two other local expansions from Google worth talking about. First is the announcement that Google Suggest has been launched internationally, and with it the search suggestions have been localized for local and cultural factors. The prime example Google shares is a search [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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