SearchCap: The Day In Search, April 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Maps Traffic Estimates Even For Many Roads

    Any person who knows their neighborhood well, knows which streets to avoid when driving around town. But for those who are just visiting or passing through, getting stuck on a bad road can be a costly mistake. Google has added estimated traffic predictions by day and time for even some of the most basic roads. [...]

  • Four Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing

    Last week in this column, Chris Silver Smith shared a thoughtful take on the state of Yellow Pages print and online offerings and whether they are worth the investment to local businesses. I applaud Chris for providing an in-depth overview of trends in the industry, and want to offer some additional thoughts and context for [...]

  • Simple Tips To Make Miracles Happen In Your PPC Campaigns

    Last week, millions of Americans flocked to buy a Mega Millions lottery ticket or ten, each hoping for their own personal miracle. This strategy worked for all of three people. Yesterday, in their annual homage to the April 1st prankster’s holiday, Google announced the miracle of a new ad technology, the AdWords Click-to-Teleport Ad Extensions which [...]

  • Watch, Know, Learn: A Rich Online Video Academy

    The Khan Academy gets a lot of deservedly favorable attention for its breadth and depth of online video instruction. But there’s another, similar site that I think deserves applause for quality, authoritative online video instruction. It also happens to be a freebie. It’s called and it’s being developed for K-12 students and educators. While [...]

  • How To Get Past 9 Common Enterprise SEO Roadblocks

    Managing an enterprise SEO program is like trying to get something pushed through the UN: lots of conflicting agendas, language barriers and procedural issues. You’ll get there eventually but you are in for a long, slow haul. The good news is the main obstacles are fairly universal and there are ways to overcome them. To [...]

  • For Mobile SEO Ask “What Do Mobile Searchers Need?”

    I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument [...]

  • Google Sending Warnings About “Artificial” Or “Unnatural” Links

    Have you recently gotten a warning from Google about having “artificial” or “unnatural” links pointing at your site? Google says this isn’t a fresh crackdown on link networks but rather a change from bad links being “silently distrusted” to being more vocal about this type of penalty. Warnings Issued Many people have reported getting messages [...]

  • Google’s Gags Go Worldwide For April Fool’s Day 2012

    It was right about this time last year when we gave Google the winner’s trophy for a series of gags that put all others to shame. We could do the same again right now, because Google has tried to top itself with another round of April Fool’s Day jokes that pretty well span the globe [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


Social Media

Web Analytics

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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