SearchCap: The Day In Search, April 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Want To Speak @ SMX Advanced? Here’s How The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2013 in Seattle, on June 11-12, 2013. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please [...]
  • New Tool: BigWebStats Aggregates Website Statistics And SEO Data Marketers may want to add BigWebStats to their lists of research tools. The new site pulls a wide range of information on just about any website. Enter a URL and BigWebStats aggregates data from several sources across the Web and displays it in one page, including visitors insights, social engagement, domain and technology information and [...]
  • SMX Advanced Keynote: Microsoft’s Vision Of The Future Of Search Ask just about any search marketer what they associate with Microsoft, and the answer will be “Bing.” But, Microsoft is much more than Bing, with many business units and a formidable research division. And increasingly, Bing is not “just” Microsoft’s Google competitor; rather, it is at the core of everything the company is trying to [...]
  • The Dangers Of Brainstorming Your International Content Marketing Strategy Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing! We know that content is the new marketing driver which many are talking about. Google has driven us to it with a variety of animals (Pandas and Penguins) and has threatened [...]
  • A Data-Centric Approach To Identifying 404 Pages Worth Saving A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a site. I can’t tell you how many times I’ve seen an audit that lists the total number of 404 pages and advises developers to find appropriate pages to redirect these [...]
  • Maria Sibylla Merian Honored With Google Doodle Maria Sibylla Merian, an entomologist and scientific historian who painted the plants and insects that she studied, is being honored today with a new Google logo (aka Google doodle) on what would’ve been her 366th birthday. Merian’s Wikipedia page shines a light on her importance to science: She published three collections of engravings of plants [...]
  • AdWords Launches New Keyword Bulk Upload Feature Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the “Editable” box, an editable [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

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Searching

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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