SearchCap: The Day In Search, April 21, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hoping To Improve People Search, Google Launches “Profile Results”

    Ever searched for yourself on Google and come away dissatisfied, especially if someone else you share a name with seems to dominate the results? Ever looked for someone else and been disappointed that you couldn’t find the person you wanted? Google’s new “Profile Results” launching today aim to correct both problems. Since [...]

  • Microsoft “Sift”: Microsoft’s New Mobile Search Brand?

    paidContent reports Microsoft has registered a new trademark for the term, “Sift.” The trademark filing describes the name as: Operating system software for mobile phones; computer search engine software; computer programs for searching email, text messages, address and contact information It was filed on January 9th and can possibly be used as the mobile search brand [...]

  • South Korean May Take Legal Action Over Google’s YouTube Law Loophole

    paidContent reports South Korean officials are not happy with how Google skirted around their law to continue to allow YouTube to operate in Korea by simply turning off video comments and upload ability in that country. South Korea passed a new law requiring sites with 100,000 unique visitors per day to require users to provide their [...]

  • Report: Yahoo Top Search Performer On Mobile Web

    Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet. The criteria and ranking methodology used included the following benchmarks:

    Discoverability – how readily a consumer can find the mobile Web site using different URLs. Readiness – how well the mobile Web site [...]

  • Healthline Adds New Doctor, Treatment Search Tools To Site

    The American healthcare system is very broken, in my opinion and in the opinion of many others. Health insurance carriers and providers hold almost all the cards. However the internet has gone a long way to arm consumers with information and help them become more sophisticated about their conditions and treatment options. And while the [...]

  • Gmail, Google Maps Among Fastest-Rising Google Properties

    Gmail and Google Maps are two of Google’s hottest properties, while YouTube and Google Image Search are falling on the list of the most popular Google properties. That’s according to Hitwise data that tracked U.S. visits to Google sites during the month of March:

    Gmail is the big winner here, surpassing YouTube as the number [...]

  • Link Building & The Blurring Of Brand Identity

    Is link building becoming harder as brand identities become more blurred on social media sites? Go search for a big brand on Facebook and try, in less than 5 seconds, to correctly identify the official brand page. Try to determine whether a Twitterer is the “real” one you want to follow. It’s not that simple anymore. As [...]

  • Showing Off “The Innovation Machine” At Google

    Google is almost uniquely situated among tech companies in that it can reveal very little about an event or announcement and be all but guaranteed that most of the journalists and bloggers on the tech beat in Northern California will show up to cover it. That’s what happened today. Google brought bloggers and journalists into [...]

  • How To Optimize When You Have Long Sales Cycles

    When I speak to lead generation marketers at conferences and shows, the first thing I tell them is to get beyond a Cost Per Lead (CPL) metric and to tie their closed deals back to the lead and back to the ads that produced the lead. Once they’re able to do this, they can then [...]

  • Google News Timeline Offers Powerful Search Options

    In addition to the new similar image search, Google has also announced the addition of Google News Timeline as a Google Labs experimental service. Google News Timeline is what it sounds like — a tool that lets you see news coverage over a period of time. A search for “somali pirates” showing weekly coverage looks like [...]

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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