SearchCap: The Day In Search, April 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns. Social annotations, really Google+ annotations, display the number of Google+ followers an advertiser has under the ad text. Here’s an example from Home Depot on a search for “dining room chairs” Social extensions have been available for nearly a [...]
  • Live @ SMX London: Forget What You Know About Paid Search Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain [...]
  • 7 Landing Page Tests You Can Run Tomorrow! For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this space to focus on effective landing page elements and provide several examples thereof. #1 Use Credibility Indicators Include credibility indicators on your landing page [...]
  • Google Now To Make Its Way To The Google Home Page? As Alex Chitu from the Google Operating System blog discovered, Google is testing adding Google Now functionality to the Google home page. Google Now is about getting you the information you want to see, right when you want to see it. For example, if you are in the airport, Google Now would show you the gate [...]
  • German Privacy Regulator Fines Google Over Street View Data Collection, Calls For Tougher Financial Penalties A fine of 145,000 EUR (roughly $189,000) is trivial for Google. But that’s close to the maximum fine allowed by German law ($150,000 EUR). The fine is being imposed on Google for violations of German privacy and data protection laws stemming from the so-called “WiSpy” episode in 2008 – 2009 in which Google collected private [...]
  • Conversational Marketing Benefits Local SEO I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses operating within it were still proceeding as though it were pre-Internet days. They did promotions as though they were a one-way transmission instead of a dialogue. Unfortunately, that’s not the only industry [...]
  • Google Experimenting With New Related Image Search Interface Google appears to be trying on a new look for its related image search interface. While the standard interface for related image searches includes a list of the related image queries that only show image thumbnails when you mouse over the related search query term, the new interface shows a collection of images right above [...]
  • Happy Earth Day! Google Celebrates With A New Doodle Today’s Google logo celebrates Earth Day with a new interactive doodle highlighting the many wonders of nature. The logo comes with its very own checklist of things to see, making sure users catch every detail. Google is spelled with different elements of nature from the field of dandelions that makes the “G” to [...]
  • Google Places For Business Gets Its Own iPhone App For Managing Listings Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The Google For [...]
  • One Out Of Five “Second Screeners” Look Up Advertised Product Info While Watching TV To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching [...]
  • 70% of SMX Advanced Tickets Sold – Register Now! Time is running out to register for SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level sessions that don’t [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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