SearchCap: The Day In Search, April 23, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Domaining & Subdomaining In The Local Space – Part 1:
  The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years. "Domaining" is the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards selling those properties at…
• Putting Search Into The Marketing Mix
  Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the "Putting Search into the Marketing Mix" offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of…
• Google Pays Out Over $1 Billion To AdSense Publishers In Q1 2007
  I reported at Search Engine Roundtable about a WebmasterWorld thread that notes how Google has paid out over $1 billion to publishers for the first time. The amount — $1.13 billion to be exact — was paid out in the first quarter of 2007. That’s up from $976 million from…
• Google Ranked "Most Powerful Brand"
  Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on their the survey’s own methodology of earnings times a "branded multiplier." The top 10 global brands are:…
• Performics: "Business As Usual," Despite Google’s Planned Purchase
  Many have wondered if it’s a conflict for Google to keep the search marketing-focused Performics division of DoubleClick as part of Google’s planned DoubleClick acquisition, since it would seem odd for Google to own a firm with an interest in helping people rank well on Google. Kris Jones of Pepperjam…
• Google Security: Google Mac Blog Hacked & Google Calendar Users Not Being Safe
  The Google Mac Blog was hacked this weekend, at least the second time an official Google blog has been hacked. It was restored fairly quickly. In somewhat related news, Chris Pirillo noticed Google Calendar users storing their private passwords in their public calendars….
• Google Earth Gets Darfur Crisis Info, But Ban Prevents Downloads In Sudan
  Oh the irony: Google Earth ban in Sudan is due to US export restrictions from Ogle Earth reports that Google Earth can’t be downloaded in Sudan to to US export restrictions. Knowledge of the ban comes right after a new layer has been added to Google Earth to illustrate and…
• Linking In The World of Web 2.0
  The new social media sites popping up in the wake of the Web2.0 revolution are providing us with unique opportunities when it comes to link building. Since I’m always on the look-out for resources that attract and target specific demographics, I’ve hit the linking jackpot on more than one…
• 9 Reasons To Attend SMX Advanced
  This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, about Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. As the date approaches, I’ve had some people ask me for more about what’s…

Search News Headlines From Elsewhere

Applications & Portal Features

• Google Apps customers await email migration tool, Between the Lines
• Mozilla Thunderbird, Integrated with Gmail, Google Operating System

Business Issues

• Google rises at Yahoo’s expense, News.com
• Lower taxes loom large in Google earnings surprise, Reuters
• Is Google the next Wal-Mart?, Andrew Chen
• Google AdSense (Publisher) Revenue Share Highest Ever – Maybe, Search Engine Roundtable
• Omniture Outperforms Google but 2007 is a Critical Year, Marketing Pilgrim
• Google May Shut Down TSO in Case of ‘Big Secrets’, SeekingAlpha
• Eric Schmidt Interview (Video), Google Blogoscoped
• Jeff Weiner Talks Yahoo! and Search, Yahoo Search Blog
• Former KR Exec Lem Lloyd Joins Yahoo, Editor & Publisher
• New IAC Site to Aim for Black Audience, ClickZ
• March Market Share: Two-Thirds of the US Online Population Is Using Google, Compete Blog
• IAB Declares War On Web Measurement Firms, MediaPost
• IAB Takes ComScore and NetRatings to Task — Full Letter Here, ClickZ
• Yahoo lobbies for Internet panels, Stuff.co.nz
• Google looks for talent at hacker con, News.com
• PreFound: Google Notebook Infringes On Patent, WebProNews

Local, Maps & Mobile

• 8 Things Google Maps is Missing, Small Business SEM
• 10 Minute map Challenge, Illustrated!, Windows Live Local Blog
• Collections Redux for Scoble, Windows Live Local Blog
• Maverick Waves Explained – Illustration in Google Earth, Google Earth Blog

Paid Search & Contextual

• DoubleClick and Google, Part 1: The Vision, ClickZ
• Utah Search Law Could Aid State’s Auto Dealers and Pharma Brands, ClickZ
• Top 10 Search Terms in 10 Categories, March 2007, ClickZ
• The End Of Google’s Trademark Lawsuits, The SEM Zone
• API Version 10 Now Available, Google AdWords API Blog
• New Google AdWords SMS Text Phone Alerts, SEOptimise
• AdWords Seminars: more cities added, Google AdWords Blog
• Yahoo Advertisers Happier Than Investors, Internet News
• Korean AdSense Help Forum, Inside AdSense Blog
• Conversion Tracking: Part 1, adCenter Blog
• If you’re showing contextual ads on your site – Do Not Block these Bots, eWhisper

SEM Industry

• A Sea-Level Change For Search, MediaPost
• Women in the Search Industry, ClickZ
• An Interview with Lisa Barone, Karl Ribas.com Blog
• Search Marketing Blogs Update, Online Marketing Blog
• why I will read your blog but not watch your video, Vanessa Fox
• has sma-uk gone ?, Threadwatch
• When a conference goes horribly wrong…, Scott Gatz
• SES Toronto’s Coming! June 12-13, 2007, Traffick
• SES San Jose 2007 Agenda & Speaker Development, Search Engine Strategies Blog
• SES New York 2007 – wrap up, Search Engine Strategies Blog
• TechCrunch 20 live!, Jason Calacanis
• Yahoo! at ad:tech SF, 2007, Yahoo Search Marketing Blog
• Speaking at SMX on Pump Up Your Paid Search, eWhisper

SEO & SEM

• People are digging deep in search, Dave Naylor
• Google Adds Your Click Path to Search Personalization, Out Of My Gord
• A Robots.txt File Marked As Supplemental By Google?, Search Engine Roundtable
• A Technical SEO’s Look at Endless.com, Wolf Howl
• Buying Links? Make Sure You Have a Well-Rounded Link Profile, Link Building Blog
• Building My Linking Campaign, SEO Wife
• Rumours: Forbes Given Final warning, Dave Naylor
• Ranking Factors Simplified Quick Reference, Search Engine Journal
• "Making Link Bait and Viral Marketing Work – Part One, Search Engine Guide
• The Search Engines’ Semantic Analysis Capabilities, SEOmoz

Shopping Search

• Google Base Link Redirects, Google Blogoscoped
• Optimize your shopping cart in 5 steps, Joost deValk
• Frucall, mobile shopping comparison search, SiliconBeat

Social Media

• A Bucketload of Good Digg Info, 10e20
• Why Digg is More Popular than Del.icio.us – Or is it?, Search Engine Journal
• What Happened to the Digg Top Users?, Pronet Advertising
• Netscape’s Fatal Flaw, Pronet Advertising
• Distilled’s Reputation Monitor Simplifies Feed Monitoring, Marketing Pilgrim
• Why You Should Use Full Feeds, Pronet Advertising
• From Many Tweets, One Loud Voice on the Internet, New York Times
• Facebook is Gunning for Twitter, Pronet Advertising
• Kyte: It’s Like Twitter That Moves, Read/Write Web
• Tom Is Not My Friend, Compete Blog
• MyBlogLog’s Relevancy Overhaul, Pronet Advertising
• Wikipedia Traffic Since Adding Nofollow, IntraPromote

Video, Audio & Image Search

• Claim Your Content: New webmaster tools feature coming?, Googling Google
• YouTube deletes video of McCain singing ‘Bomb Iran’, News.com

Other Vertical Search

• Search: No Results Equal No Sale, ClickZ
• Customizing Search Engines and Searching State Libraries, Search Engine Showdown
• A webinar to help you get even more out of your Google Search Appliance, Google Enterprise Search Blog
• Google News Categorizes Virginia Tech Massacre as "Entertainment," Raises Questions, Search Engine Roundtable
• Business Research Engine knuru.com Launches with Content from Wharton Business School, URLwire

Other Stuff

• Spelling For Muggles, Official Google Blog
• How to Write a Spelling Corrector (in Python), Peter Norvig
• Lots to Talk About: Sponsored Chat For Searchblog, John Battelle
• Yahoo Search & Research Notes, ResourceShelf
• Gray Hat News Web History, Gray Hat News
• This Just In, In Search of Stuff
• Google, Ask.com & Yahoo! Earth Day Logos, Search Engine Roundtable
• Google AdSense (Publisher) Revenue Share Highest Ever – Maybe, Search Engine Roundtable
• Google Turkey Gets Special Logo, Google Blogoscoped
• Barack Obama Like Google?, Google Blogoscoped
• Podcast: Google Logs Web History; Google Revenues Way Up; Attending SMX Advanced; Stephen Colbert’s Googlebomb & More!, Daily SearchCast