SearchCap: The Day In Search, April 23, 2007

Apr 23, 2007 at 4:11pm ET by

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Domaining & Subdomaining In The Local Space – Part 1:
    The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years. "Domaining" is the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards selling those properties at…
  • Putting Search Into The Marketing Mix
    Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the "Putting Search into the Marketing Mix" offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of…
  • Google Pays Out Over $1 Billion To AdSense Publishers In Q1 2007
    I reported at Search Engine Roundtable about a WebmasterWorld thread that notes how Google has paid out over $1 billion to publishers for the first time. The amount — $1.13 billion to be exact — was paid out in the first quarter of 2007. That’s up from $976 million from…
  • Google Ranked "Most Powerful Brand"
    Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on their the survey’s own methodology of earnings times a "branded multiplier." The top 10 global brands are:…
  • Performics: "Business As Usual," Despite Google’s Planned Purchase
    Many have wondered if it’s a conflict for Google to keep the search marketing-focused Performics division of DoubleClick as part of Google’s planned DoubleClick acquisition, since it would seem odd for Google to own a firm with an interest in helping people rank well on Google. Kris Jones of Pepperjam…
  • Google Security: Google Mac Blog Hacked & Google Calendar Users Not Being Safe
    The Google Mac Blog was hacked this weekend, at least the second time an official Google blog has been hacked. It was restored fairly quickly. In somewhat related news, Chris Pirillo noticed Google Calendar users storing their private passwords in their public calendars….
  • Google Earth Gets Darfur Crisis Info, But Ban Prevents Downloads In Sudan
    Oh the irony: Google Earth ban in Sudan is due to US export restrictions from Ogle Earth reports that Google Earth can’t be downloaded in Sudan to to US export restrictions. Knowledge of the ban comes right after a new layer has been added to Google Earth to illustrate and…
  • Linking In The World of Web 2.0
    The new social media sites popping up in the wake of the Web2.0 revolution are providing us with unique opportunities when it comes to link building. Since I’m always on the look-out for resources that attract and target specific demographics, I’ve hit the linking jackpot on more than one…
  • 9 Reasons To Attend SMX Advanced
    This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, about Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. As the date approaches, I’ve had some people ask me for more about what’s…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Shopping Search

Social Media

Video, Audio & Image Search

Other Vertical Search

Other Stuff

Related Topics: SearchCap

About The Author: is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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Comments

2 Comments on SearchCap: The Day In Search, April 23, 2007

Will Critchlow, April 27th, 2007 at 6:36 am ET:

Thanks for the link Danny (I was going to say even though it went via Andy but looking at our stats, we do much better when people come via a trusted review than directly in to Reputation Monitor, so really, thanks!!).


Will Critchlow, April 27th, 2007 at 1:00 pm ET:

Oh yeah, and I meant to say, you might also find our latest blog post on online reputation management interesting. Sorry for linking to myself in your comments. Hope it’s useful (delete me if not!). :)


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