SearchCap: The Day In Search, April 23, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SMX Social: Mahalo To Do Microformats, Search Wikia Adds Alpha 0.2 Features & More
  News from the first day of our SMX Social Media Marketing conference. Mahalo is now doing microformats as a way to enhance its search results and allow local businesses to be added to your address book. Wikia Search has gone to "Alpha 0.2" with new features. And other conference coverage,…
• Microsoft Dips In Compete’s Revised March 08 Search Figures
  When I did my Ratings Service Faceoff: Search Share Compared, June 2007 To March 2008 post last week, I noted that Microsoft had an odd increase according to Compete for March 2008. The company now says this was due to Live Search Club traffic that it shouldn’t have counted. Microsoft’s…
• And Now, ‘Google Me’ The Movie
  Everyone has searched on his/her own name and some people even have real-time news alerts tied to their names. Now a new online documentary takes this vanity search phenomenon to a new level with Google Me the Movie. Part time actor Jim Killeen discovered there were six other Jim Killeens…
• Yahoo Adds Click Filter Report
  Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the “Click Filter Report” and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section…
• MicroHoo: High Stakes Game Of “Chicken” Now In Progress
  Yahoo’s generally solid quarter yesterday helps make the case that the company is worth more than the current value of Microsoft’s bid. In advance of the earnings call yesterday, however, Steve Ballmer said that the company was not prepared to offer any more than what it already had put on…
• Live Search News: MSNBot, Products Launches And Deep Links Appear
  Microsoft’s MSNBot is doing more crawling these days and is alerting webmasters accordingly to revisit robots.txt files. More detail can be found on the Live Search Webmaster blog. In other news, Live Search blogs officially about its version of sitelinks that first appeared back in September (and see here)….
• Google Sued For Undesired AdSense Inclusion
  Google is being sued by a man represented by a law firm that has successfully sued Google several times in the past. The firm is Kabateck Brown Kellner and the man is David Almeida, a local businessman from Massachusetts who claims that Google’s sign up process for AdWords wrongly conceals…

Search News From Around The Web:

Applications & Portal Features

• Calendar Sync updated, Official Gmail Blog

Business Issues

• EBay Sues Craigslist over "Dilution", Screenwerk
• Industry Moves: Primedia Appoints Former YellowPages.com CEO As Its New CEO; Krantz Upped At YP, paidContent.org

Local, Maps & Mobile

• NASA Earth Day Photos in Google Earth, Google Earth Blog
• Streetview in the Wild: A Flourishing Species, Google Maps API Blog
• Tellme Offers New Voice Search Client, Screenwerk

Microhoo

• Yahoo’s Net Rises, but Microsoft Is Unmoved, Wall Street Journal

Paid Search & Contextual

• Keyword research with the adCenter Add-in Beta for Excel 2007 – adCenter Advertiser, adcentercommunity.com

Searching

• Google Search REST API, Google Operating System
• Google puts kybosh on ‘eco’ search engine, www.smh.com.au
• Google Search Results Missing from OneBox, SEOmoz
• Google your name, make a movie on what you find, News.com
• Search Engine HealthPricer joins EverydayHealth, altsearchengines.com
• This is Broken: Google Site Links, Marketing Pilgrim

SEM Industry

• The Art of SEO Evangelism, Tony Adam
• Trip report: Domain Roundtable Conference, Matt Cutts

SEO & SEM

• 55 Quick SEO Tips Even Your Mother Would Love, Search Engine Journal
• Are you #1 in Google? It Doesn’t Matter, Search Engine Journal
• Organic Search Engine Optimization and Organic Gardening Have a Lot in Common, Marketmou.com
• Retiring support for OAI-PMH in Sitemaps, Official Google Webmaster Central Blog
• Schedule your data feeds, Google Base Blog
• The Beginner’s Checklist for Small Business SEO, SEOmoz
• Update on Google Showing Excluded URLs as Sitelinks, SEO Speedwagon
• Why Keyword Domains Are Better for SEO, John Andrews
• WordPress.com Subdomain Spam With Tags?, Andy Beard

Social Media

• Building Communities in Social Media , Search Marketing Gurus
• Online Marketing Tips: Social Media Types Video (Part 2) , Search Marketing Gurus
• Privacy Disaster At Twitter: Direct Messages Exposed, TechCrunch
• The Benefits of Social Media Aggregators and Lifestreaming: A Look at Friendfeed, www.doshdosh.com
• Twitter for Japan, Twitter Blog
• Twitter Japan launches, with ads, News.com

Other Items

• Celebrate World Book Day with The Literacy Project, Official Google Blog
• Want goooooooooooooooooooooooooooooooooooogle.com? Too Late, TechCrunch

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• April 20-26 is Cre8Green Week
• Ranking – Sometimes, It All About the Basics Baby
• SEMPDX President Kent Lewis & Online Reputation Management Featured On PDX TV News
• Jason Calacanis has pissed off SEO’s… again. Seriously.
• Gaining Subscribers Through Social Media: Is It Possible?
• Unleashed Opening Session: A Common Sense Approach to Online Marketing
• Are You Really Ready to Offer Social Media Services?
• 12 Steps to Complete Search Engine Domination – From Zero to Hero in Just 6 Months
• Google’s new human driven algorithm
• Mr Cutts are you sure about that?
• The Faceless Four in… The Looming Menace of Social Media!
• How to Optimize Local Business Profiles for Free Local Directories
• Why your company or corporate blog is failing
• Barack Obama is Rocking the Youth Vote
• SEO Confessions of an Online Reputation Management Junkie
• New Reddit UI and Features Leaked
• Sphinners unite! (In the twitterverse)