SearchCap: The Day In Search, April 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s Cutts Explains How Google Search Works
Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job. Matt explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. Here is […]
- 5 “Local” Search Engines You Should Be Targeting
We usually hyperfocus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking effectively in their results. It’s […]
- Faking A Breadcrumb Trail To Stand Out On Google
Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough. Back in November I noticed HTML entities working in Google’s breadcrumb rich […]
- Mobile SEO Is A Must For Acquiring Mobile Shoppers
Owners of ecommerce sites are a pretty observant bunch. The clarity that sales provide (or lack thereof) can make marketing a bit easier to quantify. There isn’t a need to tie promotional activities back to branding metrics, or tricky-to-quantify engagement on the site (“Do we want more page views, or do less views mean the […]
- The Who, When & Why Of PPC Account Audits
Auditing your PPC accounts on a regular basis is something every company should be doing. Performing an audit lets you step outside of your normal day-to-day activities within an account to reevaluate the big picture and see where large opportunities may lie. Normally, when you hear about a company doing a PPC audit, it’s a […]
- Google Grew Their Own Earth Day Logo
Google has a special Earth Day logo that flips through the various cycles of the growth of flowers and plants over time. In fact, A Google Doodler named Jen planted and grew the logo, taking pictures over time, which made up today’s Earth Day logo for Google. Here is a video of the logo in […]
- Behind The Scenes In Google’s Battle Against Bad Ads
When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of ads that would be approved, and those that would be rejected. Then the employees’ skills are tested on ads that don’t run, they graduate to ads that get little […]
- Analyst: Mobile To Overtake PC For Local Search By 2015
Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Updates S-1: 901 Million Users, $1.06 Billion In Revenue, 23 Million Shares To Instagram
- Facebook To Buy 650 AOL Patents From Microsoft
- 9 Real-Life Rules For Creating Shareable Content
- Google Pushes For SMB Video Ads With Official Release Of AdWords For Video
- Marketing Biz: Twitter IPA, Tumblr Grows Up and SoLoMo Meets Commerce
Search News From Around The Web:
Applications & Portal Features
- Google News Firefox Bug : Jumping & Flashing Reported, Search Engine Roundtable
Business Issues
- Google’s Page Gets $1 in Compensation, Schmidt Gets $101 Million, Bloomberg
- Don’t Be Evil but Don’t Miss the Tech Train, New York Times
- Google founders, James Cameron, go asteroid mining, The Register
- Google, Facebook Spent Record Amounts On D.C. Lobbying In Q1 2012, TechCrunch
- Alibaba.com First-Quarter Net Profit Falls 25%, Wall Street Journal
Local, Maps & Mobile
- Exploring Jerusalem’s Old City streets with Street View, Official Google Blog
- Reducing the Complexity of Rendering Shapes, Bing Maps Blog
Link Building
- Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits, SEO.com
- Unnatural Links Investigations, Majestic SEO Blog
Searching
SEM Industry
- SEOs ♥ Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue is a Perfect Example, BruceClay.com
- Exclusive Interview Amit Singhal: "People often confuse context with personalization", State of Search
- New Look for the Microsoft Advertising Community Site, adCenter Blog
SEO & SEM
- Inside view on ads review, Official Google Blog
- Nurturing New and Inherited PPC Accounts, PPC Hero
- Why I Am Removing Google Authorship, The Google Cache
- 4 Tips For Preparing Your Site For A Traffic Surge, Search Marketing Standard
- Debating 2017: What Local Search Looks Like, Local Search Insider
- Getting to Know Your Bots: Robots.txt 101, Outspoken Media
- How Even Established Sites Use Keyword Difficulty aka Efficiency Data, seoroi.com
- How to build effective Adwords Remarketing audiences, Search Engine People
- How to Lighten Your Load for SEO, SEO Theory
- How to Use Personas to Write Effective SEO Content, Search Engine Journal
- Infographics & their huge Google spam footprint, Jennifer Slegg
Social Media
- Google+ Targets Emerging Markets with SMS Functionality, Tech in Asia
Video, Music & Image Search
- Video killed the radio star, but we still want your videos, Bing Webmaster Center blog
Web Analytics
- Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+, Google Analytics Blog
- You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!, kaushik.net
.
Related stories
New on Search Engine Land