SearchCap: The Day In Search, April 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google launched search options in October 2009, the option for “related searches” appeared on the left hand side under the “standard view.” The placement of the “related searches” search option changed over the years, including [...]
  • New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected campaigns in a few simple steps. The bulk upgrade feature allows advertisers to [...]
  • Google Hits Mozilla With Spam Penalty Over User Generated Content Have user generated content on your site? Pay attention to what those users are doing. That’s the takeaway from Google hitting Mozilla with a spam penalty this week, along with another takeaway. Despite Google’s saying it’s being more transparent about spam actions, people clearly find it hard to know what they’re in trouble for. Mozilla [...]
  • Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1 Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year.   U.S. ad spend rose 24%, spurring the overall global [...]
  • The Informational Content Advantage You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf). Most websites have very little informational content on them, preferring instead to focus on driving a conversion. These websites are missing an excellent opportunity to [...]
  • Google Street Views Now In 50 Countries With Addition Of Hungary & Lesotho Google Maps announced today that their collection of images now include Street Views from 50 countries with photos recently added from Hungary and Lesotho, an enclave surrounded by South Africa. According to the Google Maps blog, their latest update is the largest single update of Street Views imagery since Google Maps launched in 2007, with [...]
  • Risk Management for Links – How To Prepare For The Next Penguin Update After 2012 being dubbed the “Year of the Penguin,” Google’s Matt Cutts has already hinted that the next “Penguin 4” update will be bigger and more devastating than ever. We have seen big brands like Interflora get penalized and bounce back pretty fast. But how did that work? And what’s coming up for the rest of [...]
  • Stay Sharp On The Cutting Edge Of SEO At SMX Advanced Anyone who’s tried to stay on the cutting edge of SEO knows that from time-to-time, you end up on the “bleeding edge,” thanks to things like unexpected algorithm changes, or from experimenting with seemingly benign tactics that go wrong, or even doing nothing and yet watching your hard-earned traffic slip away for no apparent reason. [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • beckjamin

    Hi Barry,

    Thank you for including me in the search cap. I’ve been reading these for months to find the best industry posts and am honored that you included mine.

    Thank you for being so diligent and helpful to our industry!

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