SearchCap: The Day In Search, April 24, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Ad Agencies Partnering with Search Marketing Firms (or Not)
    At the recent Search Engine Strategies Conference in New York, agency executives spoke candidly about their experiences working with search engine marketing (SEM) firms. What’s working? What’s not? And most importantly, how can agencies and search marketers work together to better serve clients? Here’s a re-cap of "Outsourcing Anonymous: Why…
  • Search Marketing Agency Pricing Models
    Pricing structures and rates aren’t secret in established service industries. Real estate agents get 3% to 6% of the house’s price; recruiters get 1/3 of total first year comp; trial lawyers take 33% of the settlement; list brokers charge 20%. While specifics vary, each industry has conventional pricing arrangements….
  • Bigger Levers For Your Social Media Campaign
    We all know that getting on the homepage of social media sites such as Digg, and Netscape can drive tons of links and traffic, which is why we try and leverage these social sites on a regular basis. But are you leveraging them fully? Below, some tips not…
  • Less Than 5% Click Fraud Makes You "Virtually Free"
    When the search engines and auditing firms don’t even agree on an overall industry rate of click fraud, I was bemused by a release I got today telling me that ABCSearch is now "validated as virtually free of click fraud" according to Click Defense. Virtually free to me means practically…
  • PhoneSpots Launches Mobile ‘Ad Exchange,’ Announces AT&T Deal
    Directory assistance vendor PocketThis has rebranded as PhoneSpots and relaunched a new mobile ad "exchange." The company has been around since 1999 and pioneered the "send to mobile" feature now in widespread use on local search sites. PocketThis originally offered enhanced results (additional content and links) from directory assistance queries…
  • BooRah And 4Info Partner For SMS Restaurant Search
    Restaurant reviews aggregator BooRah, which describes itself as "the ultimate personalized review guide," has partnered with 4Info for SMS distribution of BooRah’s content on the 4Info text messaging platform. Here’s the announcement. Accordingly, users will be able to access BooRah’s content using 4Info’s service….
  • Yahoo China Ordered To Remove Links To Unlicensed Music
    China court orders Yahoo China to curb music links from Reuters reports Beijing’s No. 2 Intermediate Court has ordered Yahoo China to remove "links to free Web sites offering music-downloads." In addition, Yahoo China has to pay 200,000 yuan ($27,200 US) "facilitating distribution" of this music. Yahoo China said they…
  • Yahoo Partners With Gracenote To Provide Lyrics For 400,000 Songs
    Yahoo strikes deal to catalog lyrics online from San Jose Mercury News reports on Yahoo’s announcement that they have partnered with Gracenote to provide the lyrics of over 400,000 songs. The general manager of Yahoo Music, Ian Rogers, explained that this partnership "fills a huge, gaping hole out there." Since…
  • New US Border Check Tool: Google
    Via Boing Boing, LSD as Therapy? Write about It, Get Barred from US from The Tyee covers how Canadian psychotherapist Andrew Feldmar was denied entry into the United States after being pulled aside during a border crossing for a random check. One of those fancy explosive sniffing machines then get…
  • Free Webcast This Thursday: Revving Up For Mobile Search Marketing
    I moderated the two mobile search panels at SES New York a couple of weeks ago, and was fascinated by how quickly the mobile search space is moving from a potential to a real opportunity for savvy search marketers. Mobile search is still in its infancy, but it’s clearly on…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry


Shopping Search

Social Media

Video, Audio & Image Search

Other Vertical Search

Other Stuff

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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    The overall industry average click fraud rate was 14.8 percent for Q1 2007 versus 13.7 percent for the same quarter in 2006 and 14.2 percent for Q4 of 2006, 13.8 percent for Q3 of 2006, 14.1 percent for Q2 of 2006, respectively

    When measuring click fraud rates – it would be interesting to analyze what search terms have the highest click fraud rates, also what positions on the PPCs have the highest click fraud rates.

    A sponsor listing at #1 or #2 will probably have a much different click fraud rate than a PPC near the very bottom of the paid listings.

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