Apr 24, 2007 at 2:22pm ET by Danny Sullivan
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Ad Agencies
Partnering with Search Marketing Firms (or Not)
At the recent Search Engine Strategies Conference in New York, agency
executives spoke candidly about their experiences working with search engine
marketing (SEM) firms. What’s working? What’s not? And most importantly, how
can agencies and search marketers work together to better serve clients?
Here’s a re-cap of "Outsourcing Anonymous: Why…
- Search
Marketing Agency Pricing Models
Pricing structures and rates aren’t secret in established service industries.
Real estate agents get 3% to 6% of the house’s price; recruiters get 1/3 of
total first year comp; trial lawyers take 33% of the settlement; list brokers
charge 20%. While specifics vary, each industry has conventional pricing
arrangements….
- Bigger Levers
For Your Social Media Campaign
We all know that getting on the homepage of social media sites such as Digg,
Del.icio.us and Netscape can drive tons of links and traffic, which is why we
try and leverage these social sites on a regular basis. But are you leveraging
them fully? Below, some tips not…
- Less Than 5%
Click Fraud Makes You "Virtually Free"
When the search engines and auditing firms don’t even agree on an overall
industry rate of click fraud, I was bemused by a release I got today telling
me that ABCSearch is now "validated as virtually free of click fraud"
according to Click Defense. Virtually free to me means practically…
- PhoneSpots
Launches Mobile ‘Ad Exchange,’ Announces AT&T Deal
Directory assistance vendor PocketThis has rebranded as PhoneSpots and
relaunched a new mobile ad "exchange." The company has been around since 1999
and pioneered the "send to mobile" feature now in widespread use on local
search sites. PocketThis originally offered enhanced results (additional
content and links) from directory assistance queries…
- BooRah And
4Info Partner For SMS Restaurant Search
Restaurant reviews aggregator BooRah, which describes itself as "the ultimate
personalized review guide," has partnered with 4Info for SMS distribution of
BooRah’s content on the 4Info text messaging platform. Here’s the
announcement. Accordingly, users will be able to access BooRah’s content using
4Info’s service….
- Yahoo China
Ordered To Remove Links To Unlicensed Music
China court orders Yahoo China to curb music links from Reuters reports
Beijing’s No. 2 Intermediate Court has ordered Yahoo China to remove "links to
free Web sites offering music-downloads." In addition, Yahoo China has to pay
200,000 yuan ($27,200 US) "facilitating distribution" of this music. Yahoo
China said they…
- Yahoo Partners
With Gracenote To Provide Lyrics For 400,000 Songs
Yahoo strikes deal to catalog lyrics online from San Jose Mercury News reports
on Yahoo’s announcement that they have partnered with Gracenote to provide the
lyrics of over 400,000 songs. The general manager of Yahoo Music, Ian Rogers,
explained that this partnership "fills a huge, gaping hole out there."
Since…
- New US Border
Check Tool: Google
Via Boing Boing, LSD as Therapy? Write about It, Get Barred from US from The
Tyee covers how Canadian psychotherapist Andrew Feldmar was denied entry into
the United States after being pulled aside during a border crossing for a
random check. One of those fancy explosive sniffing machines then get…
- Free Webcast
This Thursday: Revving Up For Mobile Search Marketing
I moderated the two mobile search panels at SES New York a couple of weeks
ago, and was fascinated by how quickly the mobile search space is moving from
a potential to a real opportunity for savvy search marketers. Mobile search is
still in its infancy, but it’s clearly on…
Search News Headlines From Elsewhere
Applications & Portal Features
Business Issues
-
Google and DoubleClick: Risky business?, DMNews.com
- NetRatings
And Comscore Respond To IAB Critique Of Research Methods, PaidContent.org
- comScore
Responds to IAB Open Letter, comScore
-
RUMORMONGER: Jeff Weiner to take top Yahoo job?, Valleywag
-
Yahoo Japan Q4 net profit at record high on advertising business,
Forbes.com
-
Google to establish R&D centre in Hungary, portfolio
- Yahoo’s European Search Director
Joins TH_NK, PR Leap
- New IAC Unit
Forms New Venture Unit; Safka Moves From Match.com To Head,
PaidContent.org
- PayPerPost
Acquires Blog Alerting Service Zookoda, PaidContent.org
- Google
Checkout Struggling to Compete with PayPal, Compete Blog
Local, Maps & Mobile
Paid Search & Contextual
SEM Industry
-
Which blogs have the most feed subscribers, Self Made Minds
-
Search Marketing Blogs by RSS Subscribers, Online Marketing Blog
-
Cultivating a Blog Community | Part 2 | Building Your RSS Subscriptions,
Search Marketing Standard
-
Warren Buffet’s Advice to SEOs (Or, Why Your Business Model Is Working Against
You), Tropical SEO
-
Do Traditional Agencies Still Snub Search?, ClickZ
-
iProspect Opens Office in Spain, Search Engine Watch Blog
- Meet my
other cat, Ozzie, Matt Cutts
-
Danny’s First Search Marketing Expo Coming!, Search Engine Roundtable
-
Come out to SMX Advanced in Seattle and party with Webmaster Central,
Google Webmaster Central
SEO & SEM
-
Engine Ready - Google Analytics Alternative, Pronet Advertising
- Google
Bombing Lessons, Alchemy Of Search
-
How Should Google Handle Google Bombs?, Search Engine Roundtable
-
Links Links Links!, Online Marketing Blog
-
Flooding Your Link Profile, Marketing Pilgrim
-
Should Paid
Links Influence Organic Rankings?, Search Engine Watch
-
Google, Paid Links, and the FTC
Staff Letter On WOM, SEO By The Sea
-
How I Escaped Google’s Supplemental Hell, SEOmoz
-
SEO Clueless Web Developers: Evil or Cash Cow?, Online Marketing Blog
-
Mission
Possible: Managing Millions of Keywords, Search Engine Watch
-
The Best
Keywords Ever, Search Engine Guide
Shopping Search
Social Media
Video, Audio & Image Search
Other Vertical Search
Other Stuff
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When measuring click fraud rates - it would be interesting to analyze what search terms have the highest click fraud rates, also what positions on the PPCs have the highest click fraud rates.
A sponsor listing at #1 or #2 will probably have a much different click fraud rate than a PPC near the very bottom of the paid listings.