Comments on: SearchCap: The Day In Search, April 24, 2007 http://searchengineland.com/searchcap-the-day-in-search-april-24-2007-11048 Search Engine Land: Must Read News About Search Marketing & Search Engines Fri, 19 Mar 2010 06:40:55 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: BODY GUARDS http://searchengineland.com/searchcap-the-day-in-search-april-24-2007-11048/comment-page-1#comment-2091 BODY GUARDS Tue, 24 Apr 2007 21:41:08 +0000 http://searchengineland.com/beta/searchcap-the-day-in-search-april-24-2007-11048.php#comment-2091 <blockquote><i>The overall industry average click fraud rate was 14.8 percent for Q1 2007 versus 13.7 percent for the same quarter in 2006 and 14.2 percent for Q4 of 2006, 13.8 percent for Q3 of 2006, 14.1 percent for Q2 of 2006, respectively</i></blockquote> When measuring click fraud rates - it would be interesting to analyze what search terms have the highest click fraud rates, also what positions on the PPCs have the highest click fraud rates. A sponsor listing at #1 or #2 will probably have a much different click fraud rate than a PPC near the very bottom of the paid listings.

The overall industry average click fraud rate was 14.8 percent for Q1 2007 versus 13.7 percent for the same quarter in 2006 and 14.2 percent for Q4 of 2006, 13.8 percent for Q3 of 2006, 14.1 percent for Q2 of 2006, respectively

When measuring click fraud rates – it would be interesting to analyze what search terms have the highest click fraud rates, also what positions on the PPCs have the highest click fraud rates.

A sponsor listing at #1 or #2 will probably have a much different click fraud rate than a PPC near the very bottom of the paid listings.

]]>