SearchCap: The Day In Search, April 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Breadcrumb Trails Come To AdWords

    Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothing > Tops > Sweaters.” As with organic breadcrumbs, the breadcrumbs displayed [...]

  • Six Degrees Of SEO Bacon & B2B Link Building Q&A

    Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics and then hosted a lively Q&A session. We ran out of time and [...]

  • What’s In A Word? The Critical Role Of Keyword Selection For Business Growth

    Marthe types the word “Melkeallergi” into, searching for information about a health condition she’s worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the diagnosis of “milk allergy“. “Could this be what I have, too?” Marthe wondered, and decided to find [...]

  • Contingency Plans: The One Thing Mike Tyson Wants You To Know About Enterprise SEO

    Before we get to the everyone’s favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” – Eric Schmidt, Former Google CEO and current Chairman of the Board, Google. For the last [...]

  • How To Prioritize The Long Tail With Twitter

    Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of [...]

  • See Who’s Speaking at SMX Advanced – Only 70 Tickets Left

    We’ve got just a few tickets available for SMX Advanced, June 5-6 in Seattle. Register now to ensure you’ve got a ticket for the conference created for experience search marketers. SMX Advanced features one-of-a-kind sessions. See the agenda. Over 75 of the world’s most knowledgeable search marketers will present. They’re selected based on ability and [...]

  • New Search Engine Attrakt Focuses On Curated Content

    Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there’s no ability to actually search the contents of the bookmarked pages and sites. A few Florentines, mostly former colleagues from the Italian internet company [...]

  • Google Zipper Logo Celebrates Birthday Of Inventor Gideon Sundback

    When you visit Google on April 24th, you will see a huge zipper down the middle of the Google of the logo. The logo is to commemorate the birthday of Gideon Sundback, the man who invented the zipper. He was born 132 years ago on April 24, 1880 in Sweden. In 1905 he immigrated to [...]

  • Google Testing “Trusted Stores” Badges On Search AdWords

    Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer. A Google spokesperson, asked to comment on the test, sent a statement that said: “As part of the Google Trusted Stores program, we’re currently [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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