SearchCap: The Day In Search, April 25, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web

From Search Engine Land:

  • Google AdWords Tests Display URL Above Ad Description
    The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:…
  • Click Fraud Rate Declines Slightly, Says Click Forensics
    Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we…
  • Search in Pictures: Yahoo’s Real Monkey, Yahoo Kids Day & More Yahoo
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
  • SMX Local & Mobile In SF; Best Rate If You Act Now
    Believe it or not, July is just around the corner. And so is SMX Local & Mobile, the event that prepares internet marketers for the emerging opportunities of local and mobile search. Register today at the pre-agenda rate of just $995. That’s $400 off the rate procrastinators will get by…
  • YOS: Rewiring Yahoo From The Inside Out
    Yahoo’s relatively new CTO Ari Balogh expanded upon Yahoo’s “open” initiatives in a keynote speech to the Web2.0 conference yesterday. There’s a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing…
  • YouTube Adds Search Suggestions To International Sites
    Google Operating System spotted that YouTube is now offering search suggestions on their international sites. For example, if you go to YouTube UK and starting typing in a search phrase into the search box, YouTube will begin to offering you suggested results, much like Google does at Google Suggest….
  • Microsoft Adds RSS To Live Search News
    The Live Search Blog announced the much requested addition of RSS to Live Search News. A little over a week ago, Microsoft launched Live Search News and one of the biggest feature requests off the bat was an RSS option. 9 days later, Microsoft has added the RSS icon to…
  • US Court Learns SEO, Decides META Keywords Don’t Matter
    Court Says Keyword Metatags Don’t Matter–Standard Process v. Banks by Eric Goldman uncovers a recent case between Standard Process, Inc. v. Banks that shows that the court has ruled that the META keywords tag is “immaterial.” Goldman said this is the first time the courts ruled based on knowledge of…
  • In The Trenches, April 25, 2008
    In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines” and this week’s free tips and tools….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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