SearchCap: The Day In Search, April 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google “Augmenting” Street View With Local Biz Information

    Google started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months ago, but now appears to be rolling it out more extensively. Local business listings now appear as small icons connected to their buildings in the Street View image. Clicking on one brings up an [...]

  • Yahoo, Samsung Announce Expanded Mobile Partnership

    Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner. Samsung is the third largest handset maker in [...]

  • Google Adds Episodes Filter To TV Searches

    Google noted that they added a new search option for TV show related queries that let you filter by show episode. For example, here is a search query with the search options showing video and episodes:

    This is a pretty neat filter to have, especially when you are trying to find that show you remembered, but didn’t [...]

  • Goodbye Google Advertising Professionals Program, Hello Google AdWords Certification

    Google’s longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level [...]

  • Google Fined In Brazillian “Pedophile” Defamation Case Tied To Orkut

    For the second time in the past few months Google has been punished by a court outside the US for content posted by users on one of its owned and operated sites. In February an Italian court imposed a criminal privacy conviction on Google executives for the appearance of a video, showing the bullying of [...]

  • Google’s Usability Fixation Reveals Local Ranking Factors

    Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I believe could be leveraged for rankings in local [...]

  • Out Of Keyword Ideas? These 7 Tools Will Help

    There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider the [...]

  • SEO: To Outsource Or Develop In-House Resources?

    Online marketing is complex, and it seems that the number of factors you need to consider to make sure you have the optimal strategy is only increasing. Therefore, it might be tempting to conclude that SEO, or more broadly, online marketing, is something that needs to be outsourced. There is certainly a strong [...]

  • Don’t Penalize Yourself: Mobile Sites Are Not Duplicate Content

    One of the great things about SEO is the almost scientific way the community approaches the unknown to discover something true that they can apply to their sites. This applied to desktop SEO more than ever in the early 2000s, prior to SEOMoz’s first ranking factors study, when pioneers in the field experimented with their [...]

  • Attribution Modeling: It’s Here, It’s Now And You Need To Embrace It

    So, a bold statement: Attribution’s time is here. I’m totally drinking the koolaid, and it’s delicious. Easy for me to say, right? I work with top-tier clients who “get it.” For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard from [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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