SearchCap: The Day In Search, April 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Penguin Update Recovery Tips & Advice

    Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own. What Was Penguin? The Penguin Update launched on April 24. It was a change to [...]

  • The Penguin Update: Google’s Webspam Algorithm Gets Official Name

    Move over Panda, there’s a new Google update in town: Penguin. That’s the official name Google has given to the webspam algorithm that it released on Tuesday. What’s An Update? For those unfamiliar with Google updates, I’d recommend reading my Why Google Panda Is More A Ranking Factor Than Algorithm Update post from last year. It explains [...]

  • The Complete Guide To Bidding On Competitor Brand Names & Trademarked Terms

    It’s been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding on their own brand terms.

  • Google Tweaks Keyword Tool And Traffic Estimator

    Quality Score display and the addition of labels aren’t the only AdWords changes this week. Google has also updated the Keyword Tool and Traffic Estimator, eliminating the standalone Traffic Estimator that could be used without logging into an AdWords account. With the Keyword Tool changes, advertisers will be able to see keyword ideas grouped by [...]

  • Could DuckDuckGo Be The Biggest Long-Term Threat To Google?

    Robin Wauters at The Next Web recently wrote about an interesting trend taking place at upstart search engine DuckDuckGo. DDG (DuckDuckGo) is self-described as: We are a search engine with: Way more instant answers. Way less spam and clutter. Lots and lots of goodies. Real privacy. Wauters reports that DuckDuckGo’s daily search traffic has grown by [...]

  • Did Penguin Make Google’s Search Results Better Or Worse?

    Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky [...]

  • Wolphram Alpha Gets Into Local Search — Very Badly

    It’s unlikely to impact Google or Yelp in any way but Wolphram Alpha is getting into local search. According to a blog post today users can now search online or on its mobile apps for nearby businesses in a range of categories (chains only right now): Wolfram|Alpha now knows the locations of some 2.4 million [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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