SearchCap: The Day In Search, April 27, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Search In Pictures: A Yahoo Journey; Google Job Offer & Paper AdSense
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
• Microsoft’s Online Ad Unit Revenue Increases 11%
  Microsoft announced their first quarter earnings for 2007. The Online Services Business unit, which is comprised of adCenter and other MSN properties, noticed an increase in revenue of 11%, earning $6.23 million. However, they due to significant investments, the Online Services Business unit lost $200 million this past quarter, which…
• EconSM Conference: Social Media Sans Search
  Yesterday’s Economics of Social Media (EconSM) conference in LA, the first event from the team at PaidContent, was an impressive debut, both in terms of attendance and the range and “quality” of speakers on the stage. I’m not going to attempt to summarize all the individual sessions; rather, I have…
• Google To Build Data Center In Belgium
  Google reportedly to build data center in Belgium from MarketWatch reports that Google is going to spend 250 million EUROs (about $341 million US) on a data center in Belgium….
• Searcharazzi: Touring the SEM Graveyard
  Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms…
• Google To Give Google China More Freedom
  Google Aims to Make Gains in China By Giving Units Greater Autonomy from the Wall Street Journal reports Eric Schmidt, Google’s CEO, saying that Google plans to give Google China more autonomy. Mr. Schmidt said, “Google China is run very autonomously. We want to increase that … China is growing…
• Q&A With Google Personalization Gurus Sep Kamvar and Marissa Mayer
  Last week I had the chance to talk to Marissa Mayer, Google VP, Search Products & User Experience, and Sep Kamvar, engineering lead for personalization at Google, about the inclusion of Web History into personalized search. On the face of it, this is another beta announcement from Google that…

Search News Headlines From Elsewhere

Applications & Portal Features

• Google Personalized Home Pages Begin To Come Back After Scare, Search Engine Roundtable
• Protecting your security online, Inside AdWords Blog
• New Google Apps Demo, Google Enterprise Blog
• AOL One Step Behind Again: New Home Page Identical To Yahoo, Techcrunch
• Google Desktop 5 in 29 languages, Google Blog

Business Issues

• Advertisers Look Forward to One-Stop Shopping on Google, Wired
• Interview with Chris DiBona of Google, Read/Write Web

Conferences

• Search Engine Strategies Toronto — Seth Godin!, Traffick

Local, Maps & Mobile

• Google Local OneBox Midpage Results?, SEO By The Sea

Paid Search & Contextual

• How to: Build an Affiliate Site You Can Sell for $1M, TropicalSEO
• Pay Per Click Strategies, Bruce Clay
• Find Your Tail Terms, Cat Seda
• Microsoft’s Analytics Program Still in Alpha – “Project Gatineau”, Stepforth
• The Eight Principles to Ensure Click Quality, Search Engine War

Searching

• Google Site Operator: an Ode to Thee, Brian White
• Search The Internet Without Google, ebPublishing.com

SEM Industry

• The 10 Commandments of Search, SEO Refugee Blog

SEO & SEM

• How to Set Up a Google Sitemap with a Yahoo! Store, Karl Ribas
• Yahoo to Use Query Histories to Improve Search Results?, SEO By The Sea
• How to avoid duplicate content in search engine promotion, Pandia
• What Makes an Ideal SEO Client?, Online Marketing Blog
• Google Toolbar Showing Buggy PageRank Data?, Search Engine Roundtable
• SEO Review of Reflections Coaching, SEO Refugee
• Link Buying Tug of War – Buy ‘em if you got ‘em!, SEM Geek
• How Google, Yahoo & Ask.com Treat the No Follow Link Attribute, Search Engine Journal
• The Life Time Value of Links Based on Google Webmaster Central, Search Engine Roundtable
  

Social Media

• When you don’t make an effort on digg, you still get buried, Vanessa Fox

• My Twitter Account Deleted, Restored, Techcrunch

Video, Audio & Image Search

• Search engine Exalead presents several new advanced features, Pandia

Other Stuff

• Racing to save the world, Google Blog
• Be Careful Where You Advertise, Art Of Money
• Is one of these eight search engines the next Google? (Hint: No.), Valleywag
• ANZAC Day Google Doodle, InsideGoogle
• Meet the Help Group, Google Docs & Spreadsheets Blog