SearchCap: The Day In Search, April 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft Live Search 411 Adds Traffic To Capabilities

    How many people are familiar with Microsoft’s Voice Search tool “Live Search 411?” It’s a powerful yet not well-known way to do local search from any phone (1-800-CALL-411 or 1-800-225-5411). Conceptually, it’s exactly like Goog-411 but has more considerably more content and capabilities. Built on the Tellme infrastructure it can provide:

    Local business search Driving directions Weather Sports scores Stock [...]

  • Google Maps Pulling In Geotagged Flickr Photos

    Our own Barry Schwartz spotted this today on Google Maps: A search for rustybrick includes a link to see Flickr photos displayed on Google Maps:

    Clicking on that link leads to a fairly lengthy list of photos imported into Google Maps via the Flickr API. The photos are all from a Flickr feed that includes photos [...]

  • SEOs Say AOL’s Feels More Like A One-Night Stand

    AOL recently soft-launched, which it advertises as a collection of “topic blogs” that “provide a central view into what the world is loving now.” But it’s really an SEO play. Give the site any subdomain under the sun, and will make a new site on-the-fly with content scraped from news sites, blogs, YouTube [...]

  • Google’s Morse Code For Samuel Morse’s Birthday

    Today is the birthday of Samuel Morse, the inventor of Morse code. Today, Google is sending out a message to everyone that it is his birthday. The logo is getting a lot of buzz and people are asking for more information about it. Here is a picture of the logo:

    Supposedly, the logo [...]

  • Microsoft Launching Kumo At SMX Advanced?

    When’s Microsoft’s new search brand launching? Perhaps at our SMX Advanced search marketing conference on June 2, based on a “countdown clock” someone spotted at the Microsoft campus. The LiveSide Blog reports a visitor noticed a countdown clock at Building 88, where the Live Search team works at Microsoft’s headquarters. The clock says “Countdown to Kumo,” [...]

  • SMX Advanced Rate Increases May 2 – Register Now!

    The Early Bird Rate for Search Marketing Expo – SMX Advanced expires at the end of the day on Friday, May 1st. Save on your All Access ticket by registering now!

    Advanced features one-of-a-kind sessions for experienced search engine marketers. Look at the agenda. See what to expect – read conference chair Danny Sullivan’s preview. Check out the [...]

  • Google’s What’s Popular Gadget: The Next Digg Clone?

    Steve Rubel reports that Google has released a new iGoogle Gadget named What’s Popular. The gadget looks like a small little Digg clone to me. Here is a screen capture:

    As you can see, you can mark up or down a story and it shows the number of “pops” next to the story, plus [...]

  • AT&T Secretly ‘In Bed’ With BT Firm?

    AT&T which has publicly advocated on behalf of relatively stringent rules and opt-in requirements around behavioral targeting (BT) appears to have been working with BT firm Audience Science (formerly Revenue Science). Wendy Davis at MediaPost has written two related stories on the issue. Here’s her summary of the apparent contradiction between AT&T’s public position and [...]

  • Who’s Coming & Going In The Search Industry?

    Over the weekend, there seemed to be a lot of activity on people coming and going at search companies. I figured I sum up some of those moves in a short post here.

    Former Googler Douglas Bowman, who resigned from Google due to Google being too data centric has taken a job at Twitter, according [...]

  • Is The Hype Over Google AdWords Quality Score Justified?

    The focus of the paid search world, if you measure it by tweets, blog posts and conference sessions, has turned squarely to Google’s AdWords Quality Score over the past few months. Google first introduced Quality Score years ago, but changes they rolled out in August of 2008 recently increased visibility of the score in the [...]

  • Can Microsites Harm Your Primary Site’s Rankings?

    Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites) as well. Other organizations publish a number of microsites without having a larger site at all. Whether publishing microsites are in violation of the search [...]

  • How To Overhype Your Search Engine

    After covering search for 13 years, I’m more than a little jaded. I’ve seen any number of search start-ups promise to revolutionize how we search. None of them have in the huge way they’ve promised, other than Google — and it’s a special case. Over the past few weeks, I’ve been watching [...]

  • Yahoo Now Showing Two Indented Results

    A search for swine flu at Yahoo returns two indented results under the main results. As far as I know, Yahoo has only shown a single indented results under the main result. I am not sure if this is some type of bug or if Yahoo has decided to show more results from [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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