SearchCap: The Day In Search, April 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results

    Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders to save your search results. This Easter egg is themed after the popular strategy game StarCraft, and may just be the geekiest Easter egg to date. In Starcraft a variety of races exist, one of which are “Zergs.” These insect-like creatures [...]

  • Private: Google Denies “Wi-Spy” Non-cooperation With FCC As FTC Hires Outside Counsel For Possible Antitrust Case

    Google has denied that it obstructed the Federal Communications Commission (FCC) investigation into the so-called “Wi-Spy” (StreetView WiFi eavesdropping) privacy case. The FCC officially cleared Google of legal liability but fined the company $25,000 for “willfully and repeatedly” not cooperating with the investigation. According to Politico, yesterday Google filed a response to the FCC’s claims of non-cooperation [...]

  • Private: Google Street View Investigation Closed With $25,000 Penalty

    Bloomberg reports that the Google Street View wifi eavesdropping investigation has now been officially closed after Google has agreed to pay $25,000. Google filed with the Federal Communications Commission saying the U.S. Justice Department “would not pursue a case for violation of the Wiretap Act.” On April 13, the commission proposed a $25,000 fine for [...]

  • Understanding Your Analytics Versus Campaign Management Tools

    More and more, I have been interacting with executives using campaign management tools as their internal reporting systems. In most cases, these companies have an analytics package but prefer to use ad server data rather than analytics for internal tracking. Campaign management tools and analytics provide fundamentally different information, and while directionally similar in many [...]

  • Almost 1 Of Every 5 Google Searches Shows Rel=Author In Top 100 Results, Study Shows

    What began as an experiment 10 months ago is now showing up in nearly one of every five Google search results. I’m talking about authorship — Google’s use of the rel=author markup to identify content creators next to their content. A new SearchMetrics study published this week says that about 17 percent of queries included [...]

  • Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That

    Was your site hit by Google’s new Penguin Update that targets spam? Are you not guilty as charged? Google’s got a new feedback form for that, as well as a method to report spam that should have been caught. I’m Innocent! The head of Google’s web spam team, Matt Cutts, shared the information on Twitter [...]

  • Google Webmaster Tools Expands Query Data to 90 Days

    Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data not available anywhere else and [...]

  • Big Data Management: Forensics – SMN webcast next Wednesday, May 2

    Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. “Big Data Management – Forensics” will feature Brad Geddes, founder of Certified Knowledge.org — and also recently crowned the most influential SEM by his peers — and Matt Van Wagner, President of Find Me Faster. If you’re feeling overwhelmed by [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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