SearchCap: The Day In Search, April 28, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web

From Search Engine Land:

  • What Yahoo’s New Minimum Bid Means to You
    Yahoo recently announced that they are moving away from a $0.10 fixed minimum CPC to a variable minimum bid. However, there are some differences in how Yahoo calculates minimum bids tcompared to AdWords. These differences are important to note as you switch between these PPC engines so that each…
  • Monday MicroHoo Silence, Google Confident About Regulators In Deal With Yahoo
    It’s Monday morning and there are no official statements from either Microsoft or Yahoo on the passage of the Microsoft-imposed three week deadline to respond to its takeover offer. (The deadline passed on Saturday.) The Wall Street Journal has a quick assessment of where things stand. Silicon Alley Insider also…
  • SMX Advanced: Looking For Pitches & Register Soon!
    Double-duty with this post about our SMX Advanced search marketing conference happening June 3 & 4 in Seattle. First, some of our session coordinators are still looking for some good pitches. Second — with more than half our tickets sold, consider this early warning that if you don’t register soon,…
  • WWW2008: Search Research Paper Roundup
    A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those and some other papers that may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter"…
  • US Court Orders Advertiser To Use Negative Keywords In Trademark Case
    Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future. The judge ordered the defendant to stop using the word “ORION” in their…
  • Google AdSense Ads May Become More Behaviorally Targeted
    Bill Slawski analyzed a newly published patent application by Google named Rendering Advertisements with Documents Having One or More Topics Using User Topic Interest Information. In short, the patent application documents methods Google can use to make Google’s contextual ads, AdSense, more behaviorally relevant to the user based on Google…
  • Sitelinks On A Google Minus 60 Result: What Does It Mean?
    Last week, I covered an interesting observation at a Google Groups thread, where some individuals noticed Google Sitelinks showing up for a site in the 60th position. At the end of the thread, I noted that Googler, JohnMu, told the webmaster that he may want to join the -60 penalty…
  • Google Product Search Gets More Useful
    I’ve personally never found Google Product search all that useful, but hopefully that will change now. Google Operating System reports that Google Product Search has undergone a redesign, of some sort. In the past, Google Product Search just showed you results but did not group stores offering to sell the…
  • Microsoft Paper: Improving Search Results By Mining Web Surfing Activity
    A new research paper from Microsoft looks at how surfing behavior — as logged by a search toolbar — can be used to improve search results….
  • Yahoo Paper: Finding The Local “Center” Of Search Queries
    A new research paper from Yahoo and Cornell University — with search legend Jon Kleinberg as one of the coauthors — provides a fascinating look at how a search query such as "red sox" or "hurricane deal" can be centered around a physical location — including one that changes…
  • Google Paper: Better Image Search Though VisualRank / Image Rank
    A Google Prototype for a Precision Image Search from the New York Times covers a new research paper (PDF format) from Google that about a way of ranking images based on analyzing "visual links" between them….
  • SMX Social: Just What Did Calacanis Say About SEO & More Recaps
    At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason had some remarks on SEO that set off the usual wave…
  • Stay Tuned: Will Microsoft Sweeten The Deal?
    The NY Post is reporting that despite public statements from Microsoft CEO Steve Ballmer and CFO Chris Liddell that the offer on the table is final and that Microsoft might “walk away” from Yahoo, there may in fact be a new and improved offer to Jerry Yang and his fellow…

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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