SearchCap: The Day In Search, April 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft Q3 2011 Earnings: Search & Online Up 14% In Revenue But Still Losing Profits

    Microsoft announced their 3rd quarter earnings, beating Wall Street expectations. They reported $16.43 billion for the quarter ended March 31, 2011, which was a 13% increase from the same period of the prior year. The Online Services Division, which is made up of Bing and MSN, had a 14% revenue growth year over year. Microsoft [...]

  • Performics: Mobile Impressions Cross 10 Percent Threshold

    Earlier this year Performics predicted that mobile search would soon reach 10 percent of all the search impressions its clients were seeing. Today the firm said that “mobile impressions accounted for 10.2 percent of all paid search impressions (desktop + mobile).” The company also said that mobile now represents 9.8 percent of paid clicks. It [...]

  • How To Collar Top Rankings: Barking Up The Unique Content Tree

    For my last round, I was supposed to share the results from that 300% sales explosion on the leather dog collar with nameplate page, but the folks at Google decided otherwise with the Panda update targeting content farms. Panda bit a few ecommerce sites pretty hard, so I’ve been helping out some new client-folk sort [...]

  • From Garbage To Gourmet: Fixing SEO Content Strategies

    Tell me if you’ve heard this one before: Site Owner: I want to rank higher in the search engines! SEO: OK, you’ll need to fix a few things… produces a list SEO: And you’ll need to start a content strategy. That means 10-20 pages of new content per month, minimum, plus work to promote it. [...]

  • Confirmed: Google To Begin Charging For Some Calls From PC Ads

    After getting many advertisers hooked on reports on phone calls originating from their AdWords ads, Google will begin charging $1.00 for calls completed using the unique number it provisions, but solely when the call originates from someone using a computer who dials the number themselves from a phone. When the call is from a mobile [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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