SearchCap: The Day In Search, April 29, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web

From Search Engine Land:

  • Google Adds Street Views To Step-By-Step Driving Directions
    The Google LatLong Blog announced that you can now see street views turn-by-turn (when available) when you are seeking out driving directions via Google Maps. For example, when driving from the Empire State Building to Times Square, you can see that Google has street views available for every turn. A…
  • Twitter Wrote This Column For Me
    By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care? How is it going to help my business at the end of the…
  • Yelp For Business: New Tools Allowing Local Businesses To Speak For Themselves & More
    As the phenomenon of local business ratings and reviews becomes more “institutionalized” and important, efforts are popping up to help businesses cope and/or take advantage of the trend. Merchant Circle is one business in the local space that has positioned itself as a platform for SMB “reputation management” as well…
  • The Art of Opportunistic Linking
    A couple weeks back I wrote a LinkWeek column here titled “Your Site’s Manifest Linking Destiny”. At the end of that column I closed with the following thoughts……
  • Google Showing Ranking Scores On AdWords?
    This morning I reported at the Search Engine Roundtable that several webmasters began noticing three values being displayed under some AdWords ads that might reveal some details on how Google may rank AdWords ads. The scores include the “Pscore,” “mCPC,” and “thresh.” Danny and I took guesses at what…
  • Microsoft Live Mobile Adds Product Search, “Find My Location”
    Microsoft has introduced enhanced mobile product search, at It shrinks down the content from the desktop product search into a bite-sized mobile presentation. You get images, reviews, product specifications and features. These things don’t come up for every category; however it’s a very nice presentation of information, and the…
  • Search Illustrated: Inside The Search Algorithm
    The Algorithm. If an SEO had a nickel for every time that phrase was mentioned in a day… Over time we’ve become more comfortable with the main triggers that affect search rankings. But, it’s leveraging the sum of all factors that can really give you an advantage over the…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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