SearchCap: The Day In Search, April 3, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • HP Promoting T-Shirts Promoting YouTube Videos, Yahoo Nixes “The 9,” Craigslist Reaching For $100 Million, Google Grants & More
    Given that we were unwittingly ensnared by Mike Blumenthal’s authentic sounding April Fools post earlier this week, we’re being a bit more careful and reading items more closely these days. However, one article from Bloomberg that almost reads like an April Fools item discusses a novel program on Google’s YouTube…
  • SMX Advanced Keynotes: Microsoft’s Kevin Johnson and Google’s Matt Cutts
    We’re very pleased that Microsoft’s Kevin Johnson and Google’s Matt Cutts will be featured presenters at Search Marketing Expo — SMX Advanced in Seattle June 3-4. You can see the full SMX Advanced agenda here or click here to register. Or, keep reading to learn more about the keynotes….
  • Do You Need SEO Standards For Your Company?
    The debate on the need for SEO standards continues, with no clear industry-wide consensus. Without a doubt, however, your company should have SEO standards and guidelines that convey your company’s stance on SEO—namely, clearly spelling out acceptable practices and perhaps even more importantly, definitely drawing boundaries that cannot be…
  • Video Search & Relevance: Important Bedfellows
    As I wrote in last month’s column, video offers enormous opportunity for local SMBs to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big…
  • One Day You’re Optimized, The Next Day You’re A Spammer
    It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings… no matter how logical the guidelines may be, emotions cause human errors. But not all sites that get penalized are penalized in error. Many…
  • Real Estate Search Engine Zillow Opens “Mortgage Marketplace”
    Zillow doesn’t see itself as a real estate “vertical.” Instead it regards itself as a media company that creates advertising opportunities around what is arguably the most significant “life events” purchase: buying a home. In that spirit the company is developing numerous interesting marketing vehicles aimed at consumers in all…
  • Google News: Fact & Fiction Edition
    The Google News blog has an excellent post on the truths and myths of how Google News works. Here is the short version:…

Search News From Around The Web:

Applications & Portal Features

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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