SearchCap: The Day In Search, April 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s March Updates: Anchor Text, Image Search, Navigational Search & More

    Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really [...]

  • For Social Media Marketers, SEO Is Much More Popular Than PPC

    Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing [...]

  • How To Run A Pay Per Click Campaign In Multiple Languages Without An Agency

    No doubt many clients would love to imaging a world in which they didn’t have to deal with agencies or external resources. Niall Donohue won the Medallion Speaker Award at the International Search Summit alongside SMX Munich with a presentation which, at its heart, considered the best way to run Google pay per click campaigns [...]

  • How To Develop A Keyword Plan

    Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands of keywords now, and may have no idea what to do next. If you’ll forgive me, I’ll continue the planting analogy for categorizing and mapping keywords. It seems appropriate, with [...]

  • Using The Brown M&M Technique To Build Links

    Some rock backs such as Van Halen, are these days, almost as famous for their outrageous demands as they are for their music. The most famous is their requirement for a bowl of M&Ms to be in their dressing room; with all the brown ones removed. Failure to comply with this seemingly outrageous request was [...]

  • Australian Court Finds Google Responsible For Misleading Ads Placed By Its Advertisers

    A Federal Appeals Court in Australia has found Google responsible for misleading ads that displayed when users searched for certain terms and received ads from competitors who had bid on those terms. The ruling, though it only applies in Australia, is important because one of Google’s most central beliefs — which has come up in [...]

  • Federal And Rhode Island Agencies Divvy Up $500M That Google Forfeited In Pharmaceutical Settlement

    The Federal Government has approved a plan to distribute the $500 million Google paid for illegally accepting advertisements from Canadian pharmacies targeting U.S. consumers. Under the plan, $230 million will be divided amongst the Rhode Island law enforcement agencies that participated in the investigation of Google. Another $100 million will go to Federal agencies, and [...]

  • AdCenter Launches Training Hub To Grow Ranks Of Accredited Professionals

    In a bid to grow ranks of professionals accredited by Microsoft Advertising and educate them about its platform, the company has launched the free adCenter Training Hub. The hub is essentially a location where advertisers and agency folks can watch training videos and get up to speed on adCenter. The site keeps track of folks’ [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile


SEM Industry


Social Media

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Vitaliy Radovanski

    That’s a pretty impressive summary! Thanks.

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