SearchCap: The Day In Search, April 30, 2007

Apr 30, 2007 at 6:14pm ET by

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network
    Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google’s recent plans to acquire DoubleClick, which itself is seen as Google jumping more firmly into the display ad network game. Both…
  • Comcast Partners With Yahoo For Online Display & Video Ads
    Yahoo and Comcast have struck a multi-year deal where Yahoo will provide the online display and video advertising for Comcast.net. In this deal, the advertising sales organization at Yahoo will will market and sell the display and video ads on Comcast.net’s behalf. Comcast hopes to utilize Yahoo’s "ad-serving, targeting and…
  • Yahoo Launches ‘Be A Better’ Ad Campaign
    Yahoo is initiating an ambitious new — and expensive — brand advertising campaign titled "Be a Better . . ." The campaign will feature distribution across multiple ad media: TV, print, radio, online and cinema. It will focus especially on Yahoo mobile oneSearch and Yahoo Answers but also showcase other…
  • Can You Spot The Paid Link?
    In Time For Google To Give Up The Fight Against Paid Links? last week, I wrote about Google’s second major war against paid links that’s now underway. Today, I came across two examples that illustrate why this is such a difficult war for it to fight. How do you spot…
  • Wikipedia’s Double Standard On Nofollow Rule
    Techcrunch discovered that Wikipedia was giving special treatment to their own properties, in terms of using standard, non-nofollowed, links to Wikia, "Wikipedia’s for-profit spin off." Back in January, Wikipedia nofollowed all external links from the site, in an effort to reduce Wikipedia spam. If you visit the Wikipedia page on…
  • The Coming Link Apocalypse
    I just finished reading "The Road" by Cormac McCarthy, hence the title of today’s column. If you’ve read it then you understand. It’s a bit dramatic, but then again drama, controversy and hyperbole is LinkBaiting 101. Sadly I add. The apocalypse I speak of is related to link building,…
  • How Search Engines Handle The Nofollow Attribute
    Loren Baker at Search Engine Journal has a nice write up on how the search engines handle the nofollow attribute now just over two years since it was introduced. Ask.com still does not follow the tag, so here are the takeaway for Google and Yahoo: Google won’t follow the link,…
  • Google Agrees To Return Chilean City It Borrowed For Argentina
    Chile asks Google to fix map gaffe from the Associated Press reports that Google has mislabeled Villa O’Higgins, a town in Chile, as being in Argentina. The above image is a screen shot I took just a few minutes ago using Google Earth, for a search on "Villa O’Higgins,"…
  • Google Transit Sends Upset User Superman Cape
    Adam Darowski blogged about getting some really bad advice from Google Transit, specifically asking him to "cross an eight-lane highway on foot." So how did Google respond? Joe Hughes of Google Transit sent Adam a Superman cape and a letter apologizing for the inconvenience. Here is the letter:…
  • Just Imagine: Local Search Without Maps
    Imagine a local search site without maps. Sounds outrageous, doesn’t it? Most local search sites are dominated by maps. Google, Ask, and Live even begin my experience with a big map of North America. Correct, yes, but now what? Many sites incorporate technically impressive features to make their maps…
  • Reuters Buys Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search Group
    Via PaidContent, news that Reuters is to acquire text analytics company Clearforest, part of creating a new strategic group around search. Leading that group is Gerry Campbell, the former long-time head of AOL’s search efforts: As part of its drive into this space, it has created a new strategic group…
  • Yahoo Search VP Andrew Braccia Resigns
    Yahoo loses VP of consumer search, to Accel Partners from VentureBeat reports that a major Yahoo asset has left to join a venture capital firm named Accel Partners. Andrew Braccia was Yahoo’s vice president of consumer web search. He worked under Jeff Weiner for six years and was responsible for…
  • Google Responds To Click Quality Council’s 8 Principles For PPC Improvement
    Shuman Ghosemajumder, Google’s business product manager for Trust & Safety at Google, has responded via his blog to the Click Quality Council’s Cornerstone Principles for Pay-Per-Click Quality Improvement (PDF file) that were released last week. The response is basically what you expected to see. Shuman lists out all of the…
  • Utah Says Oops About About Law Regulating Trademarks & Search Ads
    Via TechDirt, High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law from the Associated Press covers how Utah might not enforce its new law banning ads linked to trademark terms. The law is set to go into effect today. We covered various issues with the law earlier this month….
  • Google Helps States Surface Government Information
    Google has announced an initiative with state agencies in Arizona, California, Utah and Virginia to help expose government information to web search engines. Often, government information is stored in database systems that are difficult if not impossible for search engine crawlers to access and index. Google is working with technologists…
  • Google Checkout’s Title Goes Missing On Google
    Something look odd in the search results above for google checkout? Yes, that’s the official Google Checkout home page listed first, but it’s most definitely NOT the right title for the Google Checkout page. That’s got folks at Digg wondering if Google Checkout has been hijacked, sparked from Jon…
  • Google To Merge Personalized Services To "iGoogle" Brand
    Today is Google Personalization Day at Google, where reporters and bloggers have been invited to learn more about Google’s moves to personalize its services. Our own Greg Sterling is there and will be providing coverage out of the event later. However, some news is already flowing out now. For one,…
  • Subscribe!
    What’s the deal with that big giant button? I wrote recently in The Blogs & Search Blogs With The Most Readers about a new list of search blogs ranked by the number of RSS readers they have. We’re at just under the 10,000 mark, which is great for a…

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Related Topics: Channel: Other | SearchCap

About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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