SearchCap: The Day In Search, April 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Five Key Learnings From A Local Marketing Success Story

    One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at Aspen Dental, a fast-growing, multi-market health care provider. Speaking to a crowd of local search leaders from around the world, Boysman described in detail how she and her team developed a comprehensive [...]

  • AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days

    The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere. Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.” Three settings currently exist: Rotate evenly Optimize for clicks Optimize [...]

  • 7 Real Mobile Duplicate Content SEO Issues

    Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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