SearchCap: The Day In Search, April 4, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Q&A With Garrett Camp, Founder & Chief Architect, StumbleUpon
  Search engines are great tools to help you find things you suspect exist on the web, but they leave a lot to be desired when it comes to discovering the unexpected or unknown. Sure, you may find something really cool after doing the result-page/back-button tango for a while, but…
• Four Steps To Better Business Leads From Search
  So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a…
• Thailand Blocks YouTube Over Video Insult To King
  First Brazil blocked YouTube over a celebrity sex video. Then Turkey blocked YouTube over a video said to be insulting to country founder Mustafa Kemal Ataturk. Now it’s Thailand’s turn. YouTube is now blocked in Thailand after the service apparently failed to remove a video clip deemed insulting to the…
• Google Desktop Now Out For Mac
  Want Google Desktop for the Mac? More than two years after it was released for the PC, it’s finally available for the Mac, says Google. And here’s what Mac folks are saying about it on Techmeme….
• Zillow Adds New Community Features
  Property search site Zillow is helping to lead a wave of innovation and development in the real estate vertical. This morning the site announced a range of new features including "Home Q&A," which allows people to ask questions about properties and neighborhoods, and "EZ Ads," which allows agents and others…
• Tips On Knowing Whom & What To Trust
  I’m an avid reader of Aaron Wall at SEO Book, because he always has great insight. Questioning the Legitimacy and Authenticity of Internet Marketing Advice & Sources from Aaron out today is an especially good read that I’d recommend to anyone trying to understand what to trust, and what not,…
• Google Book Search And Libraries: An Overview
  Via Google Librarian Central, Information Today has an informative overview called Google book search, libraries and their digital copies. It is written from the perspective of librarians Jill Grogg and Beth Ashmore. The entire article is worth reading, but I think it’s also worth highlighting a few of the important…
• Google Website Optimizer Now Available, But Is It Cloaking?
  Google Website Optimizer, a tool that allows you to easily test different page layouts, is now available to anyone with an AdWords account. Previously, it had been out in limited beta since last October. It remains unclear whether using the tool would be considered cloaking, which is against Google’s webmaster…
• Call For Search Engine Land Columnists
  If you’ve been a regular here at Search Engine Land, you know we’ve launched a bunch of columns over the past month or so. We have more in the works, and if you’d like to be considered as a potential contributor, read on. Specifically, I’m looking for columnists who are…
• Follow Search Engine Land On Twitter
  Want to get updated about news from Search Engine Land via Twitter? We have an account there, sengineland. Why not searchengineland? Too long a username, sadly. Anyway, visit that page, and if you’re logged in, use the "add sengineland" link in the white "Actions" box on the right-hand side of…

Search News Headlines From Elsewhere

Analytics

• When Clicks Don’t Get Credit for the Sale, Search Engine Watch
• Visitor Tracking: Your Ticket to Better Website ROI, Search Engine Guide

Applications & Portal Features

• Peepel Online Office Suite, Download Squad

Business Issues

• Google stockholders propose anti-censorship policy, board demurs, Google Watch
• Google to Expand in South Carolina, Associated Press

Local & Mobile

• Video and Mobile Search Take Center Stage, Search Engine Watch
• Zillow Relaunch – Adds Its Own Q&A Service, TechCrunch
• Zillow Offers Self-Serve Ads to Home Sellers and Local Services, ClickZ

Paid Search & Contextual

• You’ve got mail, Inside AdSense
• Search Retargeting: It’s Ready, ClickZ
• Capitalizing the Display URL in adCenter, adCenter Blog

SEM Industry

• Survey: Merchants Dish on SEM, Marketing Pilgrim
• How Much Will Advertiser Spend On Search Marketing?, V7N
• 2007 Publisher Plans, Yahoo Publisher Blog
• Pennies from the Porkers, The Lactivist
• Search Star Fredrick Marckini Making Global Venture Click, Ad Age

SEO & SEM

• Diagnosing Search Traffic Drops, Part 2, ClickZ
• Google Personalized Search – Don’t Become a Google Traffic Addict, Garywolf
• 6 Surefire Ways to Increase Your Rankings, Link Building Blog
• University Domain Conditional Trust Rank, SEO BlackHat

• Quickie SEO, Vanessa Fox

• SEO Centric Web Design, V7N
• How Important to Search Engines is Site Age?, Search Engine Roundtable
• Sneaking Around Buying Links, Search Engine Roundtable

Social Media

• Mozilla Labs Introduces the Coop: Turning the Browser into a Social Network, TechCrunch
• Danny Does NPR and Interview Opportunities, The Link Spiel
• How to Make Viral Video Work for Your Business, The SEM Zone
• My Dearest Bloglines, Jeremy Zawondy

Video & Image Search

• Orkut photo albums ready for an upgrade, Googling Google
• Playing Matchmaker For A Stingray, MediaPost
• Forget YouTube: Go To These Sites If You Want Hard Core Copyright Infringing Content, TechCrunch
• Study Says Over 90% Of YouTube Videos Are Not Infringing Copyrights (Sorta, Not Really), Techdirt
• When It Comes To Video, Do Consumers Want To Search Or Discover?, MediaPost
• 10 Online TV guides compared, Download Squad
• LookSmart Partners with Blinkx, Mashable
• Search for Google on Google Video and get…nonsense, Google Watch
• Google’s Revolution May Not Be Televised, BusinessWeek

Other Vertical Search

• dfinitive tries to recreate the magic of DMOZ, Download Squad
• What will become of A9?, Geeking With Greg
• Yahoo Launches Response to Google Co-op, MicroPersuasion

Other Stuff

• Google Grants – Free Advertising for Open Source Non-profits, Official Google Blog
• Snakes in a plain… old… office building!, Official Google Blog
• Surrealist search of the month, Gray Hat News
• TapeFailure Records Site Activity and Plays it Back. Like a Tape, Mashable
• Podcast: SEO’s Most Important Ranking Tips; Google Personalized Search Crack? Utah’s Crazy Keyword Law & More!, Daily SearchCast