SearchCap: The Day In Search, April 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Improves “Who To Follow” Results & Gains Advanced Search Page Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new […]

on April 4, 2011 at 5:07 pm | Reading time: 8 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Twitter Improves “Who To Follow” Results & Gains Advanced Search Page

    Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new advanced search page, making it possible to do searches at Twitter.com that previously were only possible at the separate Twitter Search site. People Search Gets Subject-Specific Now when you search for a topic in Twitter’s […]

  • Swiss Court Demands 100% Anonymity In Google Street View Photographs

    A Swiss court says Google must make sure all faces and license plates are blurred on Google Street View, even if Google has to blur them by hand. That’s one of several pieces of the Swiss Federal Administrative Court decision handed down today, and the one that’s likely causing the most disappointment at Google. The […]

  • Hot At Sphinn: Impact Of Google’s +1, Self-Destructive Corporate Tweets & More

    Google’s new +1 feature was far and away the hot topic last week on Sphinn, dominating both the on-site conversation and the off-site tweeting and liking. In our “Discussion of the Week,” we asked readers to assess the impact of Google +1, and we currently have close to two dozen replies. Our favorite comment came […]

  • How Blunders And Myopia Helped Fuel Google’s Rise To Dominance

    As Google co-founder Larry Page takes the helm as Google CEO today, it’s interesting to look back at some of the seminal events that spurred the once dedicated academic to abandon his graduate studies at Stanford and take the plunge as an entrepreneur. By 1996, it was apparent to many that Larry Page and Sergey […]

  • Google Bids Nearly $1 Billion For Nortel Patent Portfolio

    Google has bid $900 million (according to the Wall Street Journal) for an extensive patent portfolio owned by the now-bankrupt Canadian company Nortel Networks. The move is primarily defensive, as Google explains in a blog post: The tech world has recently seen an explosion in patent litigation, often involving low-quality software patents, which threatens to […]

  • Why The Mobile Web Is Foundation Of The Best Mobile Strategies

    Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?” I heard this same question in a panel I was on at Digiday Mobile in September […]

  • What’s Hot In Local Search: Daily Deals, Loyalty Programs & Group Buying

    In my column last month, I discussed some new and dynamic ways that companies are showcasing themselves online and how local search engines can take advantage, both on the web and in mobile apps. Extending that line of thought, I’d like to talk about another essential trend happening online – especially in local markets – […]

  • Post Panda Social Engagement Measurements

    Since the advent of the Panda update (aka Farmer) people have been scrambling to understand what happened, and how to move forward. Vanessa Fox has provided some great info on Panda as well as the latest on Panda from SMX West. I decided to dig a bit into some of the data on the winners […]

  • How To Stay A Step Ahead Of Your Hungriest PPC Competitors

    There’s an old story of two hikers who come across a hungry-looking bear in their path. The first hiker starts running for his life. The second hiker stops, sits down on a rock, takes off his heavy hiking boots off, reaches into his backpack and pulls out a pair of running shoes. The first hiker […]

  • Larry Page Takes The Helm As Google CEO Today

    Today marks the peaceful transfer of power between Eric Schmidt and Larry Page (pictured in his official Google photo at right). Page is now the CEO and Schimdt the Executive Chairman. We don’t know if Schmidt will be nominated for the post of US Commerce Secretary (as rumored) and have to leave Google. But Page […]

  • Google’s Ice Cream Sundae Logo

    Happy 119th anniversary to the ice cream sundae! Yes, 119 years ago, in Ithaca, New York, two men invented the first ice cream sundae. To celebrate the day and bring awareness to this event, Google has a special ice cream sundae logo. The two men, John M. Scott and Chester Platt, first called the dish […]

  • ComScore: iPhone Most Popular Handset In February

    Today comScore released US mobile subscriber and market share data for February. The data are based on a survey of 30,000 US users over age 13. The metrics firm said the Verizon iPhone was “the most acquired handset in the month of February.” According to comScore 69.5 million people have smartphones, representing 29 percent of […]

  • Schmidt & Privacy: Google Anyone Other Than Me

    Google CEO and soon to be Executive Chairman Eric Schmidt has made a number of interesting and often controversial statements about privacy. While the official line from Google is that the company is fully committed to respecting the privacy of others, Schmidt has seemingly contradicted that, at one time saying “There is what I call […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Is Facebook A Fad? What social networks will look like in five years. – From Farhad Manjoo at Slate: "The big question for the future of social networking isn't whether Facebook will be the largest and most influential site five years from now. It's whether it will be the only one. Will Facebook be the exclusive catalog of our interests and relationships, or will it coexist with several others?"
  • Technical SEO: Tools and Approach – Adam Audette explains which technical SEO factors matter for rankings. Guess why some of the best SEOs in the world are highly technical people…
  • SEO for online journalists – Article from Mark Nuney of Wordtracker. A how to of SEO for journalists.Great to have your news writers clued up about SEO
  • Erasing Individual’s Digital Past – This article explores the challenges in reputation management and the firms that have started as a result.
  • Why Attention is the New Currency Online – You need to deliver high value content regularly instead of just sharing the same content as someone else. So how do you differentiate yourself in a space full of re-hashed content? First you need to understand and optimize your content for online browsing and reading.
  • 4 Content Strategies for B2B Corporate Blogging – Derek Edmond of Search Engine Watch lays out some good advice and examples for B2B blogging.  Content is king as they say, but easier said than done from a B2B perspective.
  • Tweet late, email early, and don’t forget about Saturday – Not only does Zarrella recommend tweeting more — he recommends tweeting the same links two or three times a day
  • The 3 Types of Self-Destructive Corporate Tweets – Quote: "The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom." It's not just about the 3 types, but Jay Baer also offers suggestions on how to respond when it happens.
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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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