SearchCap: The Day In Search, April 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Looking Back At Larry Page’s First Year At Google’s Helm

    Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is [...]

  • Do It Yourself A/B Testing

    I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test [...]

  • Meet Project Glass: Google’s Siri For Your Eyes

    We’ve heard rumors that Google was working on “augmented reality” eyeglasses that would display information relevant to wearers as they go through their daily routine. Now Google itself has confirmed this as Project Glass, complete with a video of what they might be able to do. The video is pretty cool. You see someone starting their [...]

  • Hack Your Web Developer’s Questionnaire For Higher Conversion

    I was recently asked by a prospect to help them complete a website design questionnaire, the document utilized by design firms that drives the design of a website. The company doing the redesign of this site specializes in e-commerce sites, so I had expected their questionnaire to focus on conversion, business goals, etc. I was [...]

  • Determine The True Value Of Your B2B Search Marketing Program

    B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations, or contact forms — you are likely not seeing the big picture in terms of true return on your search marketing investment. Today, savvy business marketers are defining search marketing success not just in terms of pre-defined conversions… [...]

  • An Easter Egg For The Qingming Festival On Google

    Searching for the [Qingming Festival] on Google will return a little bit of an easter egg within those search results. Here are pictures: Clicking on the page initiates special animations, including a fish jumping out of the water and back in causing a splash in the water and the man’s hand petting the animal. This [...]

  • Yahoo Confirms 2,000 Employees Getting the Axe

    After several days of rumors, first reported by AllThingsD, Yahoo confirmed this morning that it’s restructuring and laying off 2,000 employees: Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition. Yahoo! expects to realize [...]

  • SMX Advanced: Hotel Alert

    As it has in past years, SMX Advanced in Seattle, on June 5 and 6, is nearly sold out. If you plan to attend, register soon! And once you have, be sure to make hotel reservations – at the two “official” conference hotels, the Marriott across from the Bell Harbor conference center is already sold [...]

  • Stay on the Cutting Edge of SEO: Attend SMX Advanced June 5-6

    SEO remains one of the most effective and efficient tactics available to internet marketers. Social signals, site speed, and even “over-SEOing” a site may impact your rankings, traffic, and sales. Attend SMX Advanced to ensure your SEO skills are up to date. Register now and join us June 5-6 in Seattle for the only conference [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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