Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Looking Back At Larry Page’s First Year At Google’s Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is [...]
- Do It Yourself A/B Testing
I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test [...]
- Meet Project Glass: Google’s Siri For Your Eyes
We’ve heard rumors that Google was working on “augmented reality” eyeglasses that would display information relevant to wearers as they go through their daily routine. Now Google itself has confirmed this as Project Glass, complete with a video of what they might be able to do. The video is pretty cool. You see someone starting their [...]
- Hack Your Web Developer’s Questionnaire For Higher Conversion
I was recently asked by a prospect to help them complete a website design questionnaire, the document utilized by design firms that drives the design of a website. The company doing the redesign of this site specializes in e-commerce sites, so I had expected their questionnaire to focus on conversion, business goals, etc. I was [...]
- Determine The True Value Of Your B2B Search Marketing Program
B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations, or contact forms — you are likely not seeing the big picture in terms of true return on your search marketing investment. Today, savvy business marketers are defining search marketing success not just in terms of pre-defined conversions… [...]
- An Easter Egg For The Qingming Festival On Google
Searching for the [Qingming Festival] on Google will return a little bit of an easter egg within those search results. Here are pictures: Clicking on the page initiates special animations, including a fish jumping out of the water and back in causing a splash in the water and the man’s hand petting the animal. This [...]
- Yahoo Confirms 2,000 Employees Getting the Axe
After several days of rumors, first reported by AllThingsD, Yahoo confirmed this morning that it’s restructuring and laying off 2,000 employees: Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition. Yahoo! expects to realize [...]
- SMX Advanced: Hotel Alert
As it has in past years, SMX Advanced in Seattle, on June 5 and 6, is nearly sold out. If you plan to attend, register soon! And once you have, be sure to make hotel reservations – at the two “official” conference hotels, the Marriott across from the Bell Harbor conference center is already sold [...]
- Stay on the Cutting Edge of SEO: Attend SMX Advanced June 5-6
SEO remains one of the most effective and efficient tactics available to internet marketers. Social signals, site speed, and even “over-SEOing” a site may impact your rankings, traffic, and sales. Attend SMX Advanced to ensure your SEO skills are up to date. Register now and join us June 5-6 in Seattle for the only conference [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Applications & Portal Features
- Microsoft Gains Share In Web Browser Wars, Ad Age
- March in Review: Improved charting, expanded language support, and Apps Script updates, Google Docs Blog
Business Issues
- Baidu: Expect Big Gains This Year, Seeking Alpha
- Google announces 50-job expansion at Oklahoma data center as Yahoo announces layoffs, Washington Post
- Google’s Page: Apple’s Android Pique ‘For Show’, BusinessWeek
- Larry Page’s First Year As Google CEO: Impatience is a Virtue, Wired
Local, Maps & Mobile
- A New Geocoder from Foursquare, Forbes
- An Inside Look at Google’s Get Oregon Business Online, Mihmorandum
- Google Maps now covers 75% of global pop, 26 million miles of directions, ZDNet
Link Building
- Google On Paid Links: Don’t Wait The Penalty Out, Search Engine Roundtable
Paid Search & Contextual
- A hack for managing Google Search Partners, PPC Associates Blog
- Google Affiliate Network Officially Launches in the UK, affiliates4u.com
Searching
- Asking Complex Questions: “New Search Tool to Unlock Wikipedia”, infodocket.com
- Google Flight Search Taking Off, blog.compete.com
- Real Estate Search Company Trulia Brings Its Rentals App To iPhone, TechCrunch
- Yandex Search To Become Social In 2012, Russian Search Tips
SEM Industry
- Jim Boykin Interview, SEO Book
- LinkLove London 2012 – Round Up, distilled
- The ethics of SEO, Yoast
SEO & SEM
- Fun, Free SEO Tool Time, BruceClay.com
- SEO and Brand Building, The Search Agents
- ABC’s of SEO – U = How to create SEO friendly URL structures, Site Visibility
- Are You Creeping Out Your Customers?, Certified Knowledge
- Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape, Search Engine Watch
- Content Curation Guide for SEO – What, How, Why, SEOmoz
- Conversion Tracking for Google AdWords Extensions, The Search Agents
- Feature Comparison Series – Search Campaign Management in the UK, adCenter Blog
- Google removing <link> support in Direct Connect rel=publisher verification?, antezeta.com
- Google Shares Top Factors In AdWords Quality Score, Search Engine Roundtable
- Google’s Comment Patents and How Pages’ Web Rankings Might Be Influenced by Commentors’ Reputations, SEO By The Sea
- How much is enough to be successful with content marketing?, Vertical Measures
- Is data about the sites that users block being used in ranking?, YouTube
- Processing updates in bulk with MutateJobService, Google Ads Developer Blog
- Redesigning Your Website For Users & Crawlers, SEO.com
- SEO Should Be Invisible, Rimm Kaufman
- Using TagCrowd to Grow Your PPC Account, SEER Interactive
- Writing Better PPC Reports, Search Engine Watch
Social Media
- Google+ Profiles Start Displaying Info From Google Contacts, thenextweb.com
- 5 Advantages Small-Time Bloggers Get…& Lose, outspokenmedia.com
- New Killer Facebook Broad Category Targeting, AIM Clear Blog
- Prismatic Hopes to Create a New Category of Social News, New York Times
Video, Music & Image Search
- Coming Soon to YouTube and Google Play: Hundreds of Movies from Paramount Pictures, YouTube Blog
- Dolphin Browser iPhone app updated with ‘Sonar’ voice control functionality, 9to5mac.com
Related Topics: Channel: Other | SearchCap
Like This Story? Please Share!
Like Our Site? Follow Us!
Follow @sengineland