SearchCap: The Day In Search, April 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • While “Facebook Home” Keeps Google, Search Is Harder To Reach Pick your survey, and one of the top activities on a smartphone is to use Facebook. That’s what the new Facebook Home is all about, making it easier for Facebook users to get Facebook. But it also makes another top activity — search — harder to do. On Android devices, search is almost always just [...]
  • The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting, and the foundational question: are ranking reports essential [...]
  • 3 Location Requests For Enhanced Campaigns The shift to Enhanced Campaigns is important to every advertiser, but critically important to Enterprise programs, particularly those with meaningful brick and mortar footprints. The reality of Enhanced Campaigns today doesn’t create much urgency to switch over. We don’t get any more controls, and in fact, we lose some. However, the near-term future of EC [...]
  • Will Mobile Apps Be Google’s Undoing? (Hint: No) The New York Times offers an interesting story about Google and the competitive landscape of mobile. The headline is “As Web Search Goes Mobile, Competitors Chip at Google’s Lead.” The central idea of the article is that while Google is used on the PC equally to discover information and to navigate to specific sites, on smartphones [...]
  • Google Says No To FBI’s National Security Letter, At Least This Time Bloomberg News reports Google has filed a petition against a government request for information after receiving a “National Security Letter.” The details of the requested information are currently not disclosed, as you would imagine. Bloomberg says it is rare for a company to fight back after receiving such a request from a government agency. Reportedly [...]
  • Google Alerts Is Working Again Good news! As best I can tell, the poor performance of Google Alerts that has plagued Google’s monitoring service for months finally seems over. I asked, but Google won’t confirm that it’s made any changes. Still, it’s pretty clear to me that something has happened for the better. I noticed an improvement that began on [...]
  • SMX Advanced Keynote: You&A With Google’s Webspam Chief Matt Cutts If you’ve been doing search marketing for any length of time, you’ve probably heard of Matt Cutts. As head of Google’s webspam team, Cutts and crew are charged with determining what constitutes “quality” content that’s worthy of prominent exposure in search results. They also work diligently to weed out poor content, and make sure that [...]
  • Facebook Nearby Is Now Facebook “Local Search” Goodbye Facebook Nearby, hello Facebook Local Search. InsideFacebook points out that the company has renamed its mobile app feature “Nearby” as Facebook “local search.” Until late last year, Nearby was a friend-finder tool. Then it became a way to find local business recommendations. But, many users are undoubtedly still unaware of the change in functionality. The name change will [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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