SearchCap: The Day In Search, April 5, 2007


Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Yahoo Search Marketing To Shorten Ad Descriptions In June
    Yahoo has announced that they will be shortening the length of search ad descriptions from a maximum of 190 characters to 75 characters. Starting in May 2007, Yahoo Search Marketing will require you to fill out a "short description" that would be the default ad text source. In June 2007,…
  • Smarter’s Product Video Reviews
    Smarter’s video product reviews are a very entertaining and useful product research tool. As Smarter’s product evangelist Paul Willmes said, "the reviews are by people who actually own [the product] which makes it more real. It makes the opinion more valuable, like a friend giving you advice.”…
  • Google AdWords Adds Impression Share Metric
    Vinny Lingham reports finding a new metric on his Google AdWords console named Impression Share. Impression Share is a statistic available at both the campaign and account level:…
  • SEO Is Easy? Let’s Look At The Hard 5 Percent
    The SEO world has always had its supporters and its detractors, and it’s never made a great deal of difference. The bigger battles often waged within the community between the whitehats and blackhats. The whitehats would rant and rave about how the blackhats could get clients in trouble and…
  • AdSense Units Get Bigger Google Logo
    A fresh, new look for AdSense ads from Google’s Inside AdSense blog makes it official. The new AdSense displays that have been in testing from last month, with the "Ads by Google" much more prominent in the lower right-hand corner? They’re here to stay….
  • Cost Of Protecting GOOG Chief: $1/2 Million
    Google’s top execs taking salaries of only $1 is old news. The cost of protecting them, especially Google CEO Eric Schmidt, is considerably more. Over half a million dollars, $532,755 to be exact, to protect Schmidt. That’s according to company’s latest financial filings, reports the New York Times….
  • Free Page Creator Tools From The Big Three: Trash or Treasure?
    Have a small business in need of a website, but no budget for professional design services? Yahoo, Google and Microsoft all offer free small business site creation tools that can help you develop a professional online presence. Keep reading for an in-depth review of what Office Live Basics, Google…
  • WSJ Covers Ask.com’s "Information Revolution" Ad Campaign
    Ask.Com’s ‘Revolt’ Risks Costly Clicks from the Wall Street Journal weighs in on the Ask.com guerrilla marketing campaign we covered last month, especially focusing on the negative comments that have appeared on the associated web site. The article also highlighting the television commercials now airing. I’ve seen these myself…
  • Google My Maps: Mashups For The Masses
    Google has just launched "My Maps," an impressively simple tool within Google Maps that allows users to create personal "mashups" and save or share those with friends or the world at large. A range of formatting options enables the maps to be highly customized and include images or video. Maps…
  • Surveys: SEM, Online Marketing And Advertiser Attitudes
    A trio of advertiser and merchant-related surveys bubbled up (or bubbled up to me via an email from Danny) earlier today. They all in one way or another discuss search marketing and/or traffic driving strategies and online spending. There’s a lot of interesting data here for consumption. There are varying…
  • DoubleClick Establishing Nasdaq-Like Ad Exchange
    The New York Times is reporting that DoubleClick is setting up an auction-based ad exchange, a "mix of eBay and Sabre, the airline reservations system that travel agents use." "The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows…
  • Yahoo Testing Alpha (Beta) Multi Search
    Spotted via Micro Persuasion and Digital Inspiration, Yahoo’s just launched Alpha (in beta version, natch). Both of the aforementioned blogs call Alpha a customized search engine similar to Google Custom Search Engine, but Alpha is really more of a multi-search tool that submits your query to multiple sources and aggregates…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video & Image Search

Other Vertical Search

Other Stuff



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >


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