SearchCap: The Day In Search, April 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking

    Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re not contributing to human trafficking, but the head of a victim’s rights group seems to believe that’s not enough. Asked what he thinks Google should do, Philip J. Cenedella of the National Association of Human Trafficking Victim Advocates (NAHTVA) says they [...]

  • The SEO Breakdown: Bank Information Center Site Audit

    As part of a site audit special series, we’re going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit organization that does some very cool things but, like most non-profits, hasn’t updated their website for many years. Needless to say, they have almost no Internet marketing or SEO strategy which led them [...]

  • Google: No, We Don’t Use Akismet To Catch Link Spam

    There are some rumors going across the SEO channels that Google is using data from comment spam filter Akismet. Those rumors are untrue. A Google spokesperson told us “we don’t use Akismet to flag spam.” The SEOs were using the classic correlation is equal to causation. Where a couple webmasters received one of those unnatural [...]

  • Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking

    Lawmakers Carolyn Maloney (D-NY) and Marsha Blackburn (R-TN) are concerned that Google is profiting from advertisements placed by sex traffickers, expressing these fears in a joint letter to CEO Larry Page. The missive seeks reassurances of the company’s commitment to ferreting out ads that contribute to the activity. “Whatever Google is doing or not doing [...]

  • What Is The Real Value Of Branded Search Campaigns?

    Enterprise SEM practices apply not just to direct response advertisers, but to brand advertisers as well. We’ll dive into that logic after a brief stroll down memory lane. The earliest adopters of sophisticated paid search practices were those companies with deep roots in direct response marketing. In e-commerce, it was the traditional catalog companies that [...]

  • Google Loses Search PR Director Gabriel Stricker To Twitter

    Gabriel Stricker is still listed on Google as Director of Communications, Search. However he’s now VP of Communications for Twitter. He follows Karen Wickre, Google’s former Senior Media Liaison, who joined Twitter about seven months ago. And quite some time before that, Carolyn Penner left Google’s PR team for Twitter. I also noticed that Shailesh [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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