SearchCap: The Day In Search, April 6, 2009


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Confirms & Talks About Expanded Local Results

    In a blog post today, Google confirms what we and others reported last week — they’re now showing local results on non-local queries. Google says they’re guessing the searcher’s location, “in most cases” by using your IP address. As I pointed out last week, this isn’t always the most accurate solution. And, as Greg Sterling pointed [...]

  • Chairman and CEO of OgilvyOne Worldwide to Keynote SMX London

    Search Marketing Expo – SMX London, the leading UK-based event for cutting-edge SEO and PPC tactics, announced that Brian Fetherstonhaugh, Chairman and CEO of OgilyvyOne Worldwide, will be the keynote speaker at this year’s event. SMX London will be held at the New Connaught Rooms, London 18-19 May. Kicking off the day one agenda, Brian’s dynamic [...]

  • Getting Core Paid Search Analytics Right (Part 1)

    If you’re a diehard search marketer, you probably find web analytics conferences a bit strange. Many of the speakers are versed in the nuances of customizing third-party analytics platforms like Google Analytics, Omniture, and ClickTracks. But many of them seemed to have learned to sprint before they learned how to walk. I’ve been struck by [...]

  • Court: Trademarked Keywords Can’t Be Used By Third Parties In AdWords

    Last week the Second Circuit Court of Appeals issued a ruling in the Rescuecom v. Google case that has some potentially serious implications for all concerned. The appellate court has jurisdiction over cases arising in Connecticut, New York, and Vermont but the case has national impact because of the way that AdWords is operated and [...]

  • Getting The Most Out Of Your SEM Agency

    Should we use an SEM agency or take it in-house? The recent trend to pull search marketing in-house has generated more than a few articles on this topic, so I thought I’d put an industrial strength spin on it. Here, I’m not going to contemplate whether you should use an agency or not, but rather how [...]

  • Leveraging Reverse Search For Local SEO

    A couple of years ago when local search engine optimization started becoming a hot topic, I winced when I heard other search marketers recommending that local businesses include their street address in all page titles. Not only did this seem like overkill to me, but the school of “everything-and-the-kitchen-sink” in title tags can result in relevancy [...]

  • Analysis: Which URL Shortening Service Should You Use?

    URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


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