Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo In A Fight For Its Life
  

  According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan — emphasis on convincing. Following the announcement of 2,000 layoffs earlier this week Thompson sought to reassure Yahoo employees in [...]

• AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks
  

  Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or [...]

• Using Data To Better Understand Tablet Consumer Behavior
  

  The emergence of the tablet PC as a legitimate device for online activities beyond media consumption has turned the eyes of marketers and analysts towards understanding how tablet user behavior differs from that of traditional desktop and mobile. There are certain things which simply cannot be done on a mobile device – but the gap [...]

• In This Bright SEO Future, Don’t Forget The Basics
  

  We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Marketing Biz: Yahoo Layoffs, Facebook Countersuit & Groupon’s Fuzzy Math
• Google Cofounder Sergey Brin Spotted Wearing The “Google Glasses”
• Inside Twitter’s Spam Lawsuit: Fighting Five Defendants Cost More Than $700,000
• Twitter Takes Five Alleged Spammers To Federal Court
• Make Love, Not Evil — The New Google Motto?

Search News From Around The Web:

Local, Maps & Mobile

• Google Encouraging More User Edits on Google Place Pages, marketing-blog.catalystemarketing.com
• Help Desk Hangouts: Get found on Google with Places for business, googlesmb.blogspot.com
• The Real Meaning of the Google Places Statuses, www.ngsmarketing.com
• Use Emoji To Increase Your Click Throughs On Google Mobile, Search Engine Roundtable

Paid Search & Contextual

• Release Announcement: Campaign Management Upgrade, adCenter Blog
• Google Testing Call Reporting in Adwords Express, Mike Blumenthal

SEM Industry

• 10 SEO Leadership Qualities, Search Engine Watch
• Confessions from a Former Agency Exec, jlh-marketing.com

SEO & SEM

• SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard, portent.com
• 8 Social and SEO myths reviewed, www.bing.com
• Doing SEO? Do It Gently, Small Business SEM
• How to Stop Over Optimizing and Start Creating for SEO – Whiteboard Friday, SEOmoz
• SEO and PPC: Synergistic or Cannibalistic?, www.practicalecommerce.com

Social Media

• A Complete Guide to Creating and Optimizing Google+ Brand Pages, Rimm Kaufman
• Pinterest now the third most popular social network after Facebook & Twitter, VentureBeat

Related Topics: Channel: Other | SearchCap

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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