SearchCap: The Day In Search, April 7, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Spy On Competitors, But Don’t Copy Their Mistakes
    Maybe it’s just me, because I’ve spent years ingesting the Purple Cow Kool-Aid. But I can never get over the number of cookie-cutter, copycat businesses that spring up online. Choosing the exact same business model as someone else almost appears to be a favorite pastime in North America these…
  • European Groups Says Search Engines Must Delete Search Data Within Six-Months
    Google, Yahoo Keep User Data Too Long, EU Group Says from Bloomberg reports that 27 EU nations privacy officials unanimously are supporting a new proposal that may require search companies to delete search data before six months. The proposal, Article 29 Data Protection Working Party, requires “valid justification” to store…
  • Yahoo To Microsoft: We’re Not Opposed To Your Deal, Just Pay More
    On Saturday, Microsoft CEO Steve Ballmer sent a public ultimatum of sorts to Yahoo’s board: accept our offer or we’ll force it on you. Today Yahoo responded publicly to Ballmer’s letter. In essence it says: we’re “not opposed to a transaction” but pay us more….
  • Yahoo Rolls Out More Details About APEX/AMP
    In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo’s new ambitious, integrated ad platform — what President Sue Decker previously called “APEX” (advertiser-publisher exchange) and is now apparently being called “AMP.”…
  • iProspect: Blended Search Resulting In More Clicks On News, Images And Video
    Since the advent of “blended” or “universal search” last year across the major engines there’s been ongoing discussion and speculation about its impact on user behavior and search marketing. Gord Hotchkiss last year wrote extensively about how blended search (on Google) has in fact shifted the user focus from the…
  • Wanted! Questions For Google’s Marissa Mayer
    Later this week — on Thursday, April 10 — I’ll be interviewing Google’s Marissa Mayer, vice president, search products & user experience, as part of her keynote at our SMX Sydney show. I’m looking for your help. What burning questions do those in the search and the search marketing space…
  • Search Month: March 2008 Search News, In Review
    Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from March 2008, then a major story for various search topics along with…
  • March 2008: Search Engine Land’s Most Popular Stories
    Below are Search Engine Land’s 10 most popular stories from March 2008:…
  • Track The Olympic Torch Relay Via Google Maps
    Trying to keep up with where the Olympic Torch is headed to next? Google’s launched a nifty custom map showing you where it is, has been and is going to, along with information about each place. A custom add for Google Earth is also available, and you can embed the…
  • Microsoft To Yahoo Board: Agree Within Three Weeks Or Else
    Microsoft has had enough, it seems. The company has fired off a written ultimatum to Yahoo’s board. Either conclude an agreement to be acquired by Microsoft or Microsoft will engage in a proxy fight to oust the board with one favorable to the deal. Microsoft says that despite what it…
  • Report: Microsoft “Re-evaluating” Yahoo Bid
    Reuters is reporting that Microsoft may be reconsidering its bid for Yahoo in light of changed market conditions and signs of potential weakness in Yahoo’s “core business.” The article cites as sources the familiar unnamed “people familiar with the matter.” There are few details and nobody from either company comments….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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