SearchCap: The Day In Search, April 8, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • US Court Rules Meta Tags Can Constituted Trademark Infringement
    Eric Goldman reports that an 11th circuit, US Court of Appeals has upheld a district court’s decision that the use of trademarked terms in meta tags can cause confusion and thus can constitute trademark infringement. North American Medical Corp. v. Axiom Worldwide, Inc. docket number 06-01678 CV-JTC-1 (PDF) doesn’t specifically…
  • Google Rolls Out Chicago Transit, Defends Water Naming Policy In Earth
    Google announced that it had expanded Google Transit to cover Chicago, the second largest public transit system in the US. That brings to 37 the number of cities in the US and abroad offered on Google Transit….
  • Holiday Links Come In Lots of Different Packages
    Did you know there’s only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching and an…
  • How To Recover In Google After A Site Hack
    My site’s been hacked – now what? from the Google Webmaster Central team provides a much needed guide on how to recover from your site being hacked. Sites are sometimes in an attempt to inject code and links into that site, to try and boost the hacker’s site ranking in…
  • Gain Access To Google’s Infrastructure With Google App Engine
    Last night, at Campfire One, Google launched an Amazon S3/EC2-like product named Google App Engine. For non-techies, Google App Engine will allow you to host your web sites and applications on their infrastructure. Not only that, this service will automatically grow in resources and capacity, as your application or web…
  • Legitimate, Useful Subversion For Search Engine Marketers
    Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders—including marketers, IT departments, web developers—to take the necessary actions, and coaching them along the way as they apprehensively…
  • Search Illustrated: Link Juice Is Good For You!
    Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ones are better than others? Today’s infographic visualizes the various site and link components that combine to form “nutritious, healthy”…
  • Top Causes of Errors in Online Mapping Systems
    Two years ago, my brother was getting married, and he had asked me to help design his invitations and the maps showing how to get from the church to the restaurant where we were holding the rehearsal dinner. I used to be a professional cartographer, so making a map…
  • SMX Social Media Marketing In Two Weeks! Register Now
    Are you responsible for driving traffic to your web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo – SMX Social Media Marketing in Long Beach, CA, April 22-23. Register today to reserve your place. SMX Social Media Marketing…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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